Question 1

An ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the Maslow hierarchy of needs?

Accepted Answer

A)  physiological needs
B)  safety needs
C)  social needs
D)  personal needs
E)  self-actualization needsF) B) and E)
G) A) and E)

Question 2

Perception refers to

Accepted Answer

A)  a person's consistent behaviors or responses to recurring situations.
B)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
C)  the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world.
D)  seeing or hearing messages without being aware of them.
E)  the way people see themselves and the way they believe others see them.F) A) and B)
G) A) and E)

Question 3

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective analysis.
E)  stimulus discrimination.F) A) and B)
G) B) and E)

Question 4

Would you agree or disagree with the following statement: "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Accepted Answer

Students should agree.Firms have begun t...

Question 5

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there.This is an example of

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  situational problem solving
D)  routine problem solving
E)  integrated problem solvingF) C) and D)
G) B) and C)

Question 6

Recall the famous experiment when Dr.Pavlov presented salivating dogs with food at the same time he rang a bell.Eventually,when Pavlov only rang the bell,the dogs would still salivate even though food was not presented.What consumer behavior principle was involved in this research?

Accepted Answer

A)  cognitive learning
B)  the scientific method
C)  behavioral learning
D)  attitude formation
E)  cognitive dissonanceF) C) and D)
G) B) and E)

Question 7

Psychologists point out that an individual's needs may be hierarchical;that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in the hierarchy in order and give an example of each.

Accepted Answer

Physiological needs,the lowest level in ...

Question 8

According to Figure 5-B above,which of the following brands would be the best choice if the consideration set for a tablet device included the following rank-ordered evaluative criteria: (1) ease of use, (2) portability,and (3) price?

Accepted Answer

A)  Apple iPhone 5S
B)  Sony Xperia Z
C)  Samsung Galaxy Note 10
D)  Google Nexus 10
E)  Microsoft Surface RTF) A) and B)
G) C) and D)

Question 9

You will be graduating soon and have been offered "the job of your dreams." The new position,however,requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

Accepted Answer

This purchase would require five purchas...

Question 10

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

Accepted Answer

A)  reference groups.
B)  families.
C)  social classes.
D)  subcultures.
E)  normative groups.F) A) and C)
G) A) and D)

Question 11

When Betty Crocker repeatedly advertises that a cake baked from one of its mixes tastes just like homemade,it is influencing which type of learning?

Accepted Answer

A)  stimulus discrimination
B)  brand loyalty
C)  cognitive learning
D)  stimulus generalization
E)  behavioral learningF) All of the above
G) D) and E)

Question 12

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.

Accepted Answer

A)  consumer assimilation
B)  consumer socialization
C)  consumer lifestyle
D)  purchase decision process
E)  purchasing enculturationF) A) and B)
G) A) and E)

Question 13

Which of the following statements about subliminal perception is most accurate?

Accepted Answer

A)  The Federal Communications Commission (FC
C)  believes that subliminal perception can be effective with a large majority of consumers.
B)  Subliminal messages are illegal in the United States.
C)  Subliminal messages are more effective now due to the advances in computer-generated images in movies and TV programs.
D)  About half of U.S.consumers think that subliminal messages can cause them to buy products and services they don't want.
E)  The use of subliminal messaging is monitored by the Better Business Bureau.F) B) and C)
G) A) and B)

Question 14

What is a subculture? What are some examples of products targeted at American subcultures?

Accepted Answer

Subculture refers to a subgroup with uni...

Question 15

Brand loyalty refers to

Accepted Answer

A)  the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)  a favorable attitude toward and consistent purchase of a single brand over time.
C)  a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others.
D)  the willingness of consumers to try a new brand in a brand line based upon their satisfaction with other brands in the line.
E)  the faith that other products manufactured by the same company with the same brand name will be of the same quality.F) A) and B)
G) C) and D)

Question 16

According to Figure 5-5 above,an apartment would be found in what level of the Maslow hierarchy of needs?

Accepted Answer

A)  "A"
B)  "B"
C)  "C"
D)  "D"
E)  "E"F) A) and B)
G) A) and C)

Question 17

Which of the following statements about the family life cycle is most accurate?

Accepted Answer

A)  The majority of households today are composed of traditional families.
B)  Income and gender are two of the variables considered in the family life cycle.
C)  Young singles represent a target market for recreational travel,automobiles,and consumer electronics.
D)  Single divorcees are more likely to buy life insurance than any other group.
E)  The most financially secure group of any family life cycle stage is single parents with children.F) A) and B)
G) A) and C)

Question 18

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of months to find a gift her sister will use and like.Lexi is engaging in

Accepted Answer

A)  routine problem solving.
B)  limited problem solving.
C)  extended problem solving.
D)  problem recognition.
E)  integrated problem solving.F) A) and B)
G) A) and C)

Question 19

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes;and (3) __________.

Accepted Answer

A)  reinforcing the consumers' sense of self confidence in making wise purchase decisions
B)  adding new attributes to the product
C)  refocusing a consumer's attention from one attribute to another
D)  actively educating consumers about the product's competitive advantages
E)  denigrating the attributes of competitors' productsF) D) and E)
G) B) and E)

Question 20

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Accepted Answer

A)  culture.
B)  psychographics.
C)  social class.
D)  lifestyle.
E)  reference group.F) A) and B)
G) B) and E)

Exam 5: Understanding Consumer Behavior

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there.This is an example of

Correct AnswerverifiedShow Answer

According to Figure 5-5 above,an apartment would be found in what level of the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

According to Figure 5-B above,which of the following brands would be the best choice if the consideration set for a tablet device included the following rank-ordered evaluative criteria: (1) ease of use, (2) portability,and (3) price?

Correct AnswerverifiedShow Answer

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.

Correct AnswerverifiedShow Answer

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

Correct AnswerverifiedShow Answer

When Betty Crocker repeatedly advertises that a cake baked from one of its mixes tastes just like homemade,it is influencing which type of learning?

Correct AnswerverifiedShow Answer

What is a subculture? What are some examples of products targeted at American subcultures?

Correct AnswerverifiedSubculture refers to a subgroup with uni...View AnswerShow Answer

Psychologists point out that an individual's needs may be hierarchical;that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in the hierarchy in order and give an example of each.

Correct AnswerverifiedPhysiological needs,the lowest level in ...View AnswerShow Answer

Recall the famous experiment when Dr.Pavlov presented salivating dogs with food at the same time he rang a bell.Eventually,when Pavlov only rang the bell,the dogs would still salivate even though food was not presented.What consumer behavior principle was involved in this research?

Correct AnswerverifiedShow Answer

Brand loyalty refers to

Correct AnswerverifiedShow Answer

Perception refers to

Correct AnswerverifiedShow Answer

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct AnswerverifiedShow Answer

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes;and (3) __________.

Correct AnswerverifiedShow Answer

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Correct AnswerverifiedShow Answer

Would you agree or disagree with the following statement: "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Correct AnswerverifiedStudents should agree.Firms have begun t...View AnswerShow Answer

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of months to find a gift her sister will use and like.Lexi is engaging in

Correct AnswerverifiedShow Answer

Which of the following statements about subliminal perception is most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements about the family life cycle is most accurate?

Correct AnswerverifiedShow Answer

An ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

You will be graduating soon and have been offered "the job of your dreams." The new position,however,requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

Correct AnswerverifiedThis purchase would require five purchas...View AnswerShow Answer

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Subculture refers to a subgroup with uni...
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Physiological needs,the lowest level in ...
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Students should agree.Firms have begun t...
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Correct Answer
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Correct Answer
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This purchase would require five purchas...
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