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Phone data plans often charge a high price for the first 10 megabytes, a lower price for the next 100 megabytes, and a very low price for the next 1,000 megabytes. An economist would say this is because


A) not many people have cell phones these days.
B) marginal benefits decrease as you use more megabytes.
C) marginal benefits always decrease as circumstances change.
D) 1,000 megabytes can be transmitted more cheaply than 100 megabytes.
E) total benefits decrease as you use more megabytes.

F) A) and B)
G) A) and C)

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If the minimum age for buying beer was lowered to 16, the increase in the number of buyers increases the quantity demanded of beer.

A) True
B) False

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After an intense workout at the gym with nothing to drink, the marginal benefit of a Gatorade would


A) depend on what other drinks were available.
B) depend on the marginal cost.
C) be equal to the marginal cost.
D) be high.
E) be low.

F) C) and D)
G) B) and D)

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Charging people more for a product that has high marginal benefits is a bad business idea because people won't actually pay more.

A) True
B) False

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At $1.20 per litre you spent $240 on gasoline last month. Your


A) marginal benefit must be less than 1.20 per litre.
B) quantity demanded is 240 litres.
C) quantity demanded is 1.20 dollars.
D) quantity demanded is 240 dollars.
E) quantity demanded is 200 litres.

F) B) and C)
G) None of the above

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  Figure 2.3.1.  -Look at the market for water in Figure 2.3.1. A movement from point B to point D is caused by a(n)  A)  fall in the price of water. B)  rise in the price of water. C)  decrease in the number of consumers. D)  rise in the expected future price of water. E)  fall in the expected future price of water. Figure 2.3.1. -Look at the market for water in Figure 2.3.1. A movement from point B to point D is caused by a(n)


A) fall in the price of water.
B) rise in the price of water.
C) decrease in the number of consumers.
D) rise in the expected future price of water.
E) fall in the expected future price of water.

F) C) and D)
G) A) and B)

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  Figure 2.4.1. -Look at Figure 2.4.1. An increase in quantity demanded is A)  a shift from D0 to D1. B)  a shift from D1 to D0. C)  a movement from point B to D. D)  a movement from point D to B. E)  none of the above. Figure 2.4.1. -Look at Figure 2.4.1. An increase in quantity demanded is


A) a shift from D0 to D1.
B) a shift from D1 to D0.
C) a movement from point B to D.
D) a movement from point D to B.
E) none of the above.

F) C) and D)
G) B) and C)

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  Figure 2.4.1. -Look at Figure 2.4.1. A decrease in quantity demanded is A)  a shift from D0 to D1. B)  a shift from D1 to D0. C)  a movement from point B to D. D)  a movement from point D to B. E)  none of the above. Figure 2.4.1. -Look at Figure 2.4.1. A decrease in quantity demanded is


A) a shift from D0 to D1.
B) a shift from D1 to D0.
C) a movement from point B to D.
D) a movement from point D to B.
E) none of the above.

F) D) and E)
G) A) and E)

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Making a smart choice depends on what substitutes are available and what they cost.

A) True
B) False

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As the price of a product or service rises, smart consumers switch to cheaper substitutes and demand decreases.

A) True
B) False

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If the price of a movie ticket rises, the quantity demanded increases.

A) True
B) False

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The diamond/water paradox can be explained by


A) water having a low price relative to diamonds.
B) water having high total benefits relative to diamonds.
C) water having higher marginal benefits in the summer than in the spring.
D) distinguishing between total benefits and price.
E) distinguishing between total benefits and marginal benefit.

F) B) and D)
G) All of the above

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Which "other things" are not kept constant along a demand curve?


A) income
B) prices of related products
C) the price of the product itself
D) preferences
E) all of the above

F) B) and E)
G) B) and D)

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Smart choices are based on a comparison of expected benefits and opportunity costs.

A) True
B) False

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Franco the barber charges $15 for a haircut. He has 200 customers who each pay Franco $30 a month. Market demand for Franco's haircuts is


A) 200 haircuts per month.
B) 400 haircuts per month.
C) 15 dollars per haircut.
D) 6,000 dollars per month.
E) 200 customers per month.

F) B) and C)
G) A) and D)

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Your marginal benefits from a choice depend on your opportunity costs.

A) True
B) False

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Products and services that are rare and essential will typically have


A) many alternatives.
B) a high total benefit.
C) a low price.
D) a low marginal benefit.
E) a high marginal benefit.

F) A) and D)
G) None of the above

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The law of demand states that when price rises, quantity demanded increases.

A) True
B) False

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Some sales managers are talking about business. Which quotation refers to a movement along the demand curve?


A) "Since our competitors raised their prices, our sales have tripled."
B) "Because it's been such a warm winter, our sales of wool scarves are down from last year."
C) "We decided to cut our prices, and there has been a big increase in our sales."
D) "The Green movement has made our biodegradable products best-sellers."
E) None of the above

F) None of the above
G) C) and D)

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