Exam 9: Community Relations and Strategic Philanthropy

A) Determining whether there are tax incentives for corporate giving
B) Having to defend the company's commitment to charity to various stakeholder groups
C) Showing support for the firm's philanthropic efforts
D) Budgeting the resources required to manage philanthropic efforts
E) Being well versed in the performance benefits of social responsibility

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A) The community to be concerned with is the immediate neighborhood where most of the organization's patrons live and work.
B) The entire city in which the organization operates will be affected by the organization, and therefore this defines the community stakeholder.
C) The entire county in which the organization is located is the community stakeholder because the impact of the organization reaches beyond the city to the entire county.
D) The community aspect of the stakeholder model includes the entire region in which the company operates.
E) The community includes those members of society who are aware of, concerned by, or in some way affected by the operations and outputs of the organization.

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A) Gaining the interest and support of management early on so as to ease the approval process in the future
B) Deciding what resources and dollars should be spent on certain strategic philanthropy efforts
C) Creating interest in all the company's stakeholders in order to increase their support of the strategic philanthropy process
D) Collecting information covering the internal organization and programs that might intersect with the competencies of the company
E) Classifying funding opportunities according to the level of need and alignment with organizational competencies

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A

A) Consumers do not see their contributions as really helping an important cause.
B) Cause-related marketing activities have not shown potential to affect consumer buying patterns.
C) They help companies become aware that supporting social causes can support business goals.
D) Consumers have difficulty recalling exact philanthropic relationships between companies and causes.
E) It promises donations to a specific cause that is important to company stakeholders.

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A) The synergistic use of an organization's core competencies and resources to address key stakeholders' interests and to achieve both organizational and social benefits
B) Donating financial resources to help social causes and the community in general
C) Addressing the needs of various stakeholder groups through cooperative efforts intended to benefit the community and society
D) Tying consumer purchases to the specific marketing objectives of a brand or product
E) Any act of benevolence and goodwill, such as making gifts to charities, volunteering for community projects, and taking action to benefit others

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A) The cost-cutting nature of businesses in this decade left corporate philanthropy as a low priority for most organizations.
B) Many firms began to establish separate foundations to make donations to charitable causes during the 1980s.
C) Most business leaders understood the benefits of well-managed corporate philanthropy initiatives and implemented formal programs.
D) The public first began to question the role of business in society, and many individuals called for corporations to give back to society.
E) Most companies took a haphazard approach to corporate philanthropy causing little good to come as a result.

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A) Donate money to the victims of the natural disaster
B) Build a new bottling facility in the area of the disaster to provide new employment opportunities
C) Bottle drinking water and distribute it to the victims
D) Send volunteers to rebuild homes that were destroyed in the natural disaster
E) Provide beer and other alcoholic beverages to the victims of the natural disaster

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C

A) Avon sells beauty products through its "pink ribbon" campaign and donates a percentage of the proceeds to fund breast cancer research.
B) American Express donates a percentage of its credit card charges to the Statue of Liberty and Ellis Island Restoration Fund.
C) Regis Hair Salons offers $10 haircuts for its "Clip for the Cure" campaign for which the proceeds went to cancer research.
D) Bankers Trust Private Bank develops and introduces a "Wealth of Responsibility" program to assist wealthy families in planning for philanthropy.
E) Sales from New Covent Garden's pea and ham soup were donated to help renovate a homeless shelter's charity kitchens.

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To become a "neighbor of choice," a comp...

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A company can have a significant economi...

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A) New jobs will be created in the community, which will decrease unemployment and boost the overall economy.
B) A move can signal to other firms that the area is a viable and attractive place for others to locate, and more businesses will follow.
C) A move can signal to other firms that the area is congested and not worth entering.
D) The community will be grateful to the company for locating within its limits and reward it with certain property tax benefits.
E) The overall skill level of employees in the community will improve, which may lead other companies to recruit workers from this community.

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Encouraging employees to participate in ...

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A) Links corporate resources and knowledge to address broader social, customer, employee, and supplier problems and needs
B) Ties an organization's product or service directly to a social concern
C) Provides an opportunity to associate a company's name and brands to a particular sports event
D) Consists of purposeful marketing that provides consumers with needed product information
E) Creates a link between an environmental cause and the company as a whole

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An example of cause-related marketing is...

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A) Engage
B) Collect
C) Research
D) Organize and design
E) Spend

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Volunteerism is the practice of offering...

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A) Gaining the interest and support of management early on so as to ease the approval process in the future
B) Deciding what resources and dollars should be spent on certain strategic philanthropy efforts
C) Creating interest in all the company's stakeholders in order to increase their support of the strategic philanthropy process
D) Collecting information covering the internal organization and programs that might intersect with the competencies of the company
E) Classifying funding opportunities according to the level of need and alignment with organizational competencies

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A) A local gas station has a program in which its employees are partnered with disadvantaged youths as mentors.
B) Ben and Jerry's Homemade ice cream company donates a percentage of its pretax profits to support peace initiatives.
C) The local telephone company donates money to the Youth Soccer Foundation to help pay for the upkeep of soccer fields and equipment.
D) A hair salon donates one dollar of every haircut to support the local food bank's annual holiday food drive.
E) Merck uses its pharmaceutical expertise to develop a drug to combat river blindness and donates millions of doses to poor countries.

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