Question 1

Every product manufactured by the maker of Slim-Fast carries the Slim-Fast brand name. This company uses __________.

Accepted Answer

A)  multibranding
B)  uniform branding
C)  co-branding
D)  corporate branding
E)  agent licensingF) D) and E)
G) B) and E)

Question 2

Reducing the number of features, qualities, or price when repositioning a product is referred to as __________.

Accepted Answer

A)  product paring
B)  down trading
C)  product deflation
D)  trading down
E)  product simplificationF) B) and E)
G) A) and D)

Question 3

Major American car manufacturers are offering buying incentives to newly graduated college students who traditionally have little or no credit. Car manufacturers are using which of the following market modification strategies?

Accepted Answer

A)  finding new users
B)  creating new use situations
C)  increasing a product's use by existing customers
D)  modifying the product
E)  reacting to competitors' positionsF) A) and C)
G) A) and D)

Question 4

A company uses __________ when it manufactures products but sells them under the brand name of a wholesaler or retailer.

Accepted Answer

A)  manufacturer branding
B)  private branding
C)  generic branding
D)  co-branding
E)  brand licensingF) B) and D)
G) C) and E)

Question 5

Commuters in New York often install radio frequency identification (RFID)  devices on their cars that can be read automatically as they approach a toll booth. This saves time, improves traffic flow, and means drivers don't need to exact change. Also, New York authorities can manage traffic flow by charging different toll amounts for different times, such as charging a higher toll for morning and afternoon rush hour periods. Commuters in New York are experiencing

Accepted Answer

A)  price gouging.
B)  off-peak pricing.
C)  flow management pricing.
D)  price differentiation.
E)  idle production pricing.F) A) and E)
G) B) and E)

Question 6

Which of the following statements regarding Gatorade's branding is most accurate?

Accepted Answer

A)  Gatorade uses the same formula for all its products and simply changes the brand name when introducing new flavors.
B)  Gatorade's success can be attributed to management's decision to find and then stick with one channel of distribution.
C)  Gatorade changed its color, packaging, and size of items in the product line for the domestic market so that they would not conflict with those marketed to foreign markets.
D)  Gatorade has used the same packaging since the product debuted in 1965.
E)  Gatorade has changed its product formulation, packaging, and advertising over the years in response to changes in the marketplaceF) A) and B)
G) A) and E)

Question 7

As product adopters, innovators

Accepted Answer

A)  have a fear of debt and use neighbors and friends as information sources.
B)  are skeptical and have below average social status.
C)  are deliberate and use many informal social contacts.
D)  are leaders in social settings and have a slightly above average education.
E)  are venturesome, highly educated, and use multiple information sources.F) A) and C)
G) A) and B)

Question 8

Under the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called __________ product adopters.

Accepted Answer

A)  innovators
B)  early adopters
C)  early majority
D)  late majority
E)  laggardsF) B) and D)
G) B) and E)

Question 9

Any word, device (design, sound, shape, or color) , or combination of these used to distinguish a seller's products or services is referred to as a __________.

Accepted Answer

A)  brand name
B)  copyright
C)  trade name
D)  trade mark
E)  labelF) B) and D)
G) C) and D)

Question 10

Private branding refers to a branding strategy in which a firm __________.

Accepted Answer

A)  gives each product a distinct name when each brand is intended for a different market segment
B)  uses different brand names for the same product across multiple countries
C)  uses one name for all its products in a product class
D)  produces products but sell them under the brand name of a wholesaler or retailer
E)  contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specificationsF) A) and D)
G) All of the above

Question 11

Over 50% of the dollars spent in the United States on disposable cups and plates go towards the purchase of store brands of these products that are manufacturer by others. __________ has been very successful in this disposables category.

Accepted Answer

A)  Generic branding
B)  Multibranding
C)  Co-branding
D)  Multiproduct branding
E)  Private brandingF) A) and B)
G) C) and E)

Question 12

Seiko makes watches. It markets its higher quality watches under the Seiko or LaSalle brand name and its lower-priced watches are sold under the Pulsar brand. Seiko uses a __________ strategy.

Accepted Answer

A)  multibranding
B)  product differentiation branding
C)  multiproduct branding
D)  segmentation branding
E)  private brandingF) A) and E)
G) B) and E)

Question 13

What is multiproduct branding? What are its advantages? Disadvantages?

Accepted Answer

Multiproduct branding occurs when a comp...

Question 14

Another name for multiproduct branding is __________.

Accepted Answer

A)  mixed branding
B)  uniform branding
C)  corporate branding
D)  co-branding
E)  agent licensingF) C) and E)
G) None of the above

Question 15

For years, when most consumers thought of cranberries, they thought of the Ocean Spray brand. Then Northland cranberry juice came on the market, claiming that it was superior to the Ocean Spray brand. Northland was creating __________ demand for its cranberry products.

Accepted Answer

A)  primary
B)  derived
C)  generic
D)  selective
E)  secondaryF) A) and C)
G) B) and D)

Question 16

Any container in which a product is offered for sale and on which information is communicated is referred to as __________.

Accepted Answer

A)  a point of purchase display
B)  merchandising
C)  packaging
D)  a label
E)  a product bundleF) A) and D)
G) A) and C)

Question 17

The __________ stage of the product life cycle occurs when a product is launched to its intended target market.

Accepted Answer

A)  concept
B)  introduction
C)  growth
D)  maturity
E)  declineF) None of the above
G) D) and E)

Question 18

A good brand name should: (1)  __________; (2)  be memorable, distinctive, and positive; (3)  fit the company or product image; (4)  have no legal or regulatory restrictions; (5)  be simple and emotional; and (6)  have favorable phonetic and semantic associations in other languages.

Accepted Answer

A)  never have a humorous connotation
B)  suggest the product benefits
C)  not be easily imitated
D)  be patented
E)  easy to spell and pronounceF) A) and B)
G) All of the above

Question 19

-The consumers represented by E in Figure 10-4 above are called __________.

Accepted Answer

A)  laggards
B)  innovators
C)  late majority
D)  early majority
E)  early adoptersF) None of the above
G) B) and D)

Question 20

Warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples are all ways in which companies __________.

Accepted Answer

A)  lose money during the introductory stage of a product's life cycle
B)  convince laggards to try a new product
C)  recoup research and development costs
D)  influence the product life cycle of fashion products
E)  attempt to overcome barriers to adoptionF) C) and D)
G) All of the above

Exam 10: Managing Successful Products, Services, and Brands

Seiko makes watches. It markets its higher quality watches under the Seiko or LaSalle brand name and its lower-priced watches are sold under the Pulsar brand. Seiko uses a __________ strategy.

Correct Answer
verified

Another name for multiproduct branding is __________.

Correct Answer
verified

The __________ stage of the product life cycle occurs when a product is launched to its intended target market.

Correct Answer
verified

-The consumers represented by E in Figure 10-4 above are called __________.

Correct Answer
verified

Any container in which a product is offered for sale and on which information is communicated is referred to as __________.

Correct Answer
verified

Any word, device (design, sound, shape, or color) , or combination of these used to distinguish a seller's products or services is referred to as a __________.

Correct Answer
verified

Every product manufactured by the maker of Slim-Fast carries the Slim-Fast brand name. This company uses __________.

Correct Answer
verified

Under the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called __________ product adopters.

Correct Answer
verified

A company uses __________ when it manufactures products but sells them under the brand name of a wholesaler or retailer.

Correct Answer
verified

Which of the following statements regarding Gatorade's branding is most accurate?

Correct Answer
verified

A good brand name should: (1) __________; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

Correct Answer
verified

Reducing the number of features, qualities, or price when repositioning a product is referred to as __________.

Correct Answer
verified

Major American car manufacturers are offering buying incentives to newly graduated college students who traditionally have little or no credit. Car manufacturers are using which of the following market modification strategies?

Correct Answer
verified

Correct Answer
verified

What is multiproduct branding? What are its advantages? Disadvantages?

Correct Answer
verified
Multiproduct branding occurs when a comp...
View Answer

Warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples are all ways in which companies __________.

Correct Answer
verified

As product adopters, innovators

Correct Answer
verified

Over 50% of the dollars spent in the United States on disposable cups and plates go towards the purchase of store brands of these products that are manufacturer by others. __________ has been very successful in this disposables category.

Correct Answer
verified

Private branding refers to a branding strategy in which a firm __________.

Correct Answer
verified

For years, when most consumers thought of cranberries, they thought of the Ocean Spray brand. Then Northland cranberry juice came on the market, claiming that it was superior to the Ocean Spray brand. Northland was creating __________ demand for its cranberry products.

Correct Answer
verified

Exam 10: Managing Successful Products, Services, and Brands

Seiko makes watches. It markets its higher quality watches under the Seiko or LaSalle brand name and its lower-priced watches are sold under the Pulsar brand. Seiko uses a __________ strategy.

Correct AnswerverifiedShow Answer

Another name for multiproduct branding is __________.

Correct AnswerverifiedShow Answer

The __________ stage of the product life cycle occurs when a product is launched to its intended target market.

Correct AnswerverifiedShow Answer

-The consumers represented by E in Figure 10-4 above are called __________.

Correct AnswerverifiedShow Answer

Any container in which a product is offered for sale and on which information is communicated is referred to as __________.

Correct AnswerverifiedShow Answer

Any word, device (design, sound, shape, or color) , or combination of these used to distinguish a seller's products or services is referred to as a __________.

Correct AnswerverifiedShow Answer

Every product manufactured by the maker of Slim-Fast carries the Slim-Fast brand name. This company uses __________.

Correct AnswerverifiedShow Answer

Under the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called __________ product adopters.

Correct AnswerverifiedShow Answer

A company uses __________ when it manufactures products but sells them under the brand name of a wholesaler or retailer.

Correct AnswerverifiedShow Answer

Which of the following statements regarding Gatorade's branding is most accurate?

Correct AnswerverifiedShow Answer

A good brand name should: (1) __________; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

Correct AnswerverifiedShow Answer

Reducing the number of features, qualities, or price when repositioning a product is referred to as __________.

Correct AnswerverifiedShow Answer

Major American car manufacturers are offering buying incentives to newly graduated college students who traditionally have little or no credit. Car manufacturers are using which of the following market modification strategies?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What is multiproduct branding? What are its advantages? Disadvantages?

Correct AnswerverifiedMultiproduct branding occurs when a comp...View AnswerShow Answer

Warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples are all ways in which companies __________.

Correct AnswerverifiedShow Answer

As product adopters, innovators

Correct AnswerverifiedShow Answer

Over 50% of the dollars spent in the United States on disposable cups and plates go towards the purchase of store brands of these products that are manufacturer by others. __________ has been very successful in this disposables category.

Correct AnswerverifiedShow Answer

Private branding refers to a branding strategy in which a firm __________.

Correct AnswerverifiedShow Answer

For years, when most consumers thought of cranberries, they thought of the Ocean Spray brand. Then Northland cranberry juice came on the market, claiming that it was superior to the Ocean Spray brand. Northland was creating __________ demand for its cranberry products.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Multiproduct branding occurs when a comp...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified