Question 1

The crowded aisles in retail stores at holiday time may cause shoppers to lose patience and decide on their purchase with far less thought than they otherwise would, because they are uncomfortable.This situation is most closely related to which of the following situational influences?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  temporal effects
E)  spatial surroundingsF) D) and E)
G) A) and D)

Question 2

Five situational influences have an impact on a consumer's purchase decision process: purchase task, social surroundings, physical surroundings, antecedent states, and __________.

Accepted Answer

A)  competition
B)  temporal effects
C)  perceived value
D)  independent variables
E)  economic effectsF) C) and D)
G) C) and E)

Question 3

FIGURE 5-6 
-According to Figure 5-6 above, the need for status, respect, and prestige would be found in level

Accepted Answer

A)  A
B)  B
C)  C
D)  D
E)  EF) B) and C)
G) D) and E)

Question 4

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives, is referred to as

Accepted Answer

A)  anguish.
B)  the temporal state.
C)  the dissociative state.
D)  selective perception.
E)  cognitive dissonance.F) C) and D)
G) A) and B)

Question 5

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?

Accepted Answer

A)  physiological needs
B)  safety needs
C)  social needs
D)  personal needs
E)  self-actualization needsF) B) and E)
G) B) and D)

Question 6

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer decision process?

Accepted Answer

A)  purchase decision
B)  alternative evaluation
C)  information search
D)  problem recognition
E)  postpurchase behaviorF) B) and C)
G) D) and E)

Question 7

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between thinkers and believers.

Accepted Answer

Thinkers are mature, reflective, and wel...

Question 8

Relatives and friends whom the consumer trusts, are known as __________ of external information.

Accepted Answer

A)  personal sources
B)  Better Business Bureau
C)  consumer reports
D)  company Web sites
E)  point-of-purchase displaysF) B) and C)
G) B) and D)

Question 9

The VALS groups, which are guided by knowledge and principle, are motivated by __________.

Accepted Answer

A)  ideals
B)  achievement
C)  self-expression
D)  rewards
E)  successF) A) and C)
G) C) and D)

Question 10

FIGURE 5-1 
-According to Figure 5-1 above, Cell "C" represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  information search
C)  problem recognition
D)  alternative evaluation
E)  postpurchase behaviorF) All of the above
G) A) and B)

Question 11

FIGURE 5-1 
-According to Figure 5-1 above, Cell "A" represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  information search
C)  problem recognition
D)  alternative evaluation
E)  postpurchase behaviorF) None of the above
G) C) and D)

Question 12

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w...

Question 13

Family life cycle refers to

Accepted Answer

A)  the distinct phases a family progresses through, from the birth of children to when the children leave home, each phase bringing with it identifiable purchasing behaviors.
B)  the distinct phases a family progresses through, the birth of children to retirement, each phase bringing with it identifiable purchasing behaviors.
C)  the distinct phases a family progresses through, from marriage to retirement, barring divorce or separation, each phase bringing with it identifiable purchasing behaviors.
D)  the distinct phases a family progresses through, from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
E)  the intergenerational purchasing habits and product preferences that are passed down from one generation to the next.F) A) and B)
G) A) and C)

Question 14

Fear of physical harm, size of financial outlay required to buy the product, product performance, and even the lack of approval of friends, are all examples of factors that contribute to

Accepted Answer

A)  consumer anguish.
B)  cognitive dissonance.
C)  purchase anxiety.
D)  perceived risk.
E)  consumer cynicism.F) A) and C)
G) B) and D)

Question 15

FIGURE 5-3 
-In Figure 5-3 above, column "B" represents which of the following?

Accepted Answer

A)  simulated selection
B)  routine response behavior
C)  limited problem solving
D)  extended problem solving
E)  integrated problem solvingF) B) and C)
G) C) and D)

Question 16

According to the information in Figure 5-2 above, which smart phone offers the best voice quality?

Accepted Answer

A)  Apple
B)  Blackberry
C)  Samsung
D)  LG
E)  T-MobileF) A) and E)
G) A) and D)

Question 17

FIGURE 5-1 
-Figure 5-1 above represents the five stages of the purchase decision process.Cell "A" represents the

Accepted Answer

A)  information search.
B)  problem recognition.
C)  alternative evaluation.
D)  purchase decision.
E)  postpurchase behavior.F) A) and B)
G) A) and E)

Question 18

FIGURE 5-3 
-In Figure 5-3 above, column "A" represents which of the following?

Accepted Answer

A)  simulated selection
B)  routine response behavior
C)  limited problem solving
D)  extended problem solving
E)  integrated problem solvingF) A) and B)
G) A) and C)

Question 19

FIGURE 5-2 
-In Figure 5-2 above, the row header at the very top below Retail Price, Display, Navigation, Voice Quality, and Battery Life are a consumer's __________ when he or she evaluates a product like a smartphone.

Accepted Answer

A)  consideration set
B)  evaluative criteria
C)  information bits
D)  quality considerations
E)  value sourcesF) B) and C)
G) B) and D)

Question 20

Emily wants to purchase a new computer.She is unsure about what hardware and software she will need.As a result, she has begun asking for advice from friends and relatives.In addition, she has talked to several computer salespeople and has looked at some Web sites.Emily is engaging in

Accepted Answer

A)  problem recognition.
B)  an internal search.
C)  an external search.
D)  a purchase task.
E)  the creation of an antecedent state.F) A) and B)
G) A) and C)

Exam 5: Understanding Consumer Behavior

FIGURE 5-6 -According to Figure 5-6 above, the need for status, respect, and prestige would be found in level

Correct AnswerverifiedShow Answer

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer decision process?

Correct AnswerverifiedShow Answer

According to the information in Figure 5-2 above, which smart phone offers the best voice quality?

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process: purchase task, social surroundings, physical surroundings, antecedent states, and __________.

Correct AnswerverifiedShow Answer

FIGURE 5-3 -In Figure 5-3 above, column "A" represents which of the following?

Correct AnswerverifiedShow Answer

The VALS groups, which are guided by knowledge and principle, are motivated by __________.

Correct AnswerverifiedShow Answer

FIGURE 5-3 -In Figure 5-3 above, column "B" represents which of the following?

Correct AnswerverifiedShow Answer

Fear of physical harm, size of financial outlay required to buy the product, product performance, and even the lack of approval of friends, are all examples of factors that contribute to

Correct AnswerverifiedShow Answer

Relatives and friends whom the consumer trusts, are known as __________ of external information.

Correct AnswerverifiedShow Answer

FIGURE 5-1 -Figure 5-1 above represents the five stages of the purchase decision process.Cell "A" represents the

Correct AnswerverifiedShow Answer

The crowded aisles in retail stores at holiday time may cause shoppers to lose patience and decide on their purchase with far less thought than they otherwise would, because they are uncomfortable.This situation is most closely related to which of the following situational influences?

Correct AnswerverifiedShow Answer

FIGURE 5-2 -In Figure 5-2 above, the row header at the very top below Retail Price, Display, Navigation, Voice Quality, and Battery Life are a consumer's __________ when he or she evaluates a product like a smartphone.

Correct AnswerverifiedShow Answer

FIGURE 5-1 -According to Figure 5-1 above, Cell "A" represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Family life cycle refers to

Correct AnswerverifiedShow Answer

FIGURE 5-1 -According to Figure 5-1 above, Cell "C" represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between thinkers and believers.

Correct AnswerverifiedThinkers are mature, reflective, and wel...View AnswerShow Answer

Emily wants to purchase a new computer.She is unsure about what hardware and software she will need.As a result, she has begun asking for advice from friends and relatives.In addition, she has talked to several computer salespeople and has looked at some Web sites.Emily is engaging in

Correct AnswerverifiedShow Answer

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?

Correct AnswerverifiedShow Answer

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives, is referred to as

Correct AnswerverifiedShow Answer

Define consumer socialization.

Correct AnswerverifiedConsumer socialization is a process by w...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Thinkers are mature, reflective, and wel...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Consumer socialization is a process by w...
View Answer