Question 1

The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Accepted Answer

A)   family scale.
B)   family life cycle.
C)   family continuum.
D)   household socialization.
E)   household patterning.F) A) and D)
G) C) and D)

Question 2

Marketers recognize that people have an actual self-concept and

Accepted Answer

A)   a persona determined by their peers.
B)   a persona determined by psychology.
C)   an abstract self-concept.
D)   an ideal self-concept.
E)   an inconsistent self-concept.F) A) and D)
G) A) and C)

Question 3

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A)   There is no real diversity among Asian American subcultures.
B)   Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer.
C)   Because McDonald's finds it inefficient to reach out to a large variety of nationalities, it does not actively market to Asian Americans.
D)   The Asian American subculture is the most entrepreneurial in the United States.
E)   Consumer research on Asian Americans suggests individuals and families divide into three groups―assimilated, transitional, and recent immigrants.F) All of the above
G) A) and B)

Question 4

A brand community is a specialized form of the __________ reference group.

Accepted Answer

A)   dissociative
B)   aspiration
C)   associative
D)   VALS
E)   social classF) C) and D)
G) A) and B)

Question 5

Figure 4-7 
-Figure 4-7 illustrates the traditional progression as well as contemporary variations of

Accepted Answer

A)   the family scale.
B)   the family life cycle.
C)   the family continuum.
D)   household socialization.
E)   household patterning.F) B) and C)
G) A) and B)

Question 6

Enlightened carmakers have hired women designers,engineers,and marketing executives to better understand the way women decide to buy new cars.They have learned that

Accepted Answer

A)   meeting the expectations of men during the new-car purchasing process is more difficult than meeting those of women.
B)   men make the majority of new-car purchasing decisions.
C)   women and men think differently about the new-car buying experience.
D)   women care more about reliability than men.
E)   men care more about price than women.F) A) and D)
G) C) and D)

Question 7

Because Marla was so strongly committed to a fat-free diet,she did not bother to read a recent report by the New England Journal of Medicine suggesting that some fat in our diet is healthy.The report was in a newspaper that Marla reads daily,but the headline did not appeal to her as the result of

Accepted Answer

A)   selective retention.
B)   selective comprehension.
C)   selective exposure.
D)   selective perception.
E)   stimulus discrimination.F) None of the above
G) A) and B)

Question 8

Women influence what percentage of new-car buying decisions?

Accepted Answer

A)   15 percent
B)   20 percent
C)   40 percent
D)   60 percent
E)   80 percentF) A) and B)
G) D) and E)

Question 9

In the Maslow hierarchy of needs,the most basic needs are physiological,followed by safety,social,and personal.What category of needs is at the highest level?

Accepted Answer

A)   intellectual needs
B)   emotional needs
C)   self-actualization needs
D)   religious needs
E)   psychological needsF) A) and D)
G) A) and C)

Question 10

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Facebook?

Accepted Answer

A)   Experiencers
B)   Believers
C)   Thinkers
D)   Survivors
E)   MakersF) A) and B)
G) A) and C)

Question 11

Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Jamie when she had this realization?

Accepted Answer

A)   information search
B)   problem recognition
C)   purchase behavior
D)   alternative evaluation
E)   prepurchase cognitionF) A) and D)
G) All of the above

Question 12

Lifestyle refers to

Accepted Answer

A)   the set of behaviors that is a result of spending one's time and money as one pleases.
B)   a mode of living that is defined by one's personal moral philosophy.
C)   the similar values, interests, and behaviors that members of society share.
D)   a self-defined identification of belonging to a lower, lower-middle, middle, upper-middle, or upper class in terms of values, attitudes, and beliefs.
E)   a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.F) D) and E)
G) C) and E)

Question 13

Figure 4-4 
-In Figure 4-4,D represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)   economic
B)   situational
C)   psychological
D)   sociocultural
E)   marketing mixF) C) and E)
G) A) and B)

Question 14

In behavioral learning,a __________ is the reward that is given to a consumer.

Accepted Answer

A)   cue
B)   stimulus
C)   motivator
D)   response
E)   reinforcementF) B) and E)
G) C) and D)

Question 15

Word of mouth refers to

Accepted Answer

A)   advertising or public service announcements that rely solely on auditory or voice messages to reach an organization's target market.
B)   subjective, often negative, misconceptions that are passed from one person to another as the result of selective perception.
C)   the influencing of people during conversations.
D)   the individuals who exert direct or indirect social influence over others.
E)   casual or unconstrained conversation or reports about other people or offerings involving details that are not confirmed as being true.F) B) and C)
G) B) and E)

Question 16

Toyota was the first auto manufacturer to introduce a self-parking feature that it called Intelligent Parking Assist.Originally it was available as an option on the Toyota Prius in the Japanese market.Toyota was trying to change consumer attitudes about the vehicle by

Accepted Answer

A)   changing beliefs about the extent to which a brand has a specific attribute.
B)   changing the perceived importance of a specific attribute.
C)   adding a new attribute.
D)   reducing the perceived risk of the product.
E)   providing stimulus generalization to prospective buyers.F) A) and E)
G) A) and C)

Question 17

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she? " This ad relies on which of the following situational influences for its effectiveness?

Accepted Answer

A)   purchase task
B)   social surroundings
C)   physical surroundings
D)   psychological effects
E)   antecedent statesF) B) and C)
G) B) and D)

Question 18

In __________,consumers typically seek only a few information sources about several sellers and their brands,and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   short-term problem solving
D)   routine problem solving
E)   relational problem solvingF) A) and E)
G) B) and C)

Question 19

Consumer socialization refers to

Accepted Answer

A)   the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
B)   the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
C)   the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers.
D)   the modes of living that are identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.
E)   the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped.F) A) and C)
G) A) and E)

Question 20

The second stage in the consumer purchase decision process involves gathering facts about possible choices,and may include internal and external sources.What is this stage called?

Accepted Answer

A)   postpurchase behavior
B)   alternative evaluation
C)   purchase decision
D)   problem recognition
E)   information searchF) A) and B)
G) A) and D)

Exam 4: Understanding Consumer Behavior

Which of the following statements about Asian American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Facebook?

Correct AnswerverifiedShow Answer

Lifestyle refers to

Correct AnswerverifiedShow Answer

The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Correct AnswerverifiedShow Answer

Consumer socialization refers to

Correct AnswerverifiedShow Answer

The second stage in the consumer purchase decision process involves gathering facts about possible choices,and may include internal and external sources.What is this stage called?

Correct AnswerverifiedShow Answer

Word of mouth refers to

Correct AnswerverifiedShow Answer

Enlightened carmakers have hired women designers,engineers,and marketing executives to better understand the way women decide to buy new cars.They have learned that

Correct AnswerverifiedShow Answer

In __________,consumers typically seek only a few information sources about several sellers and their brands,and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.

Correct AnswerverifiedShow Answer

Marketers recognize that people have an actual self-concept and

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs,the most basic needs are physiological,followed by safety,social,and personal.What category of needs is at the highest level?

Correct AnswerverifiedShow Answer

In behavioral learning,a __________ is the reward that is given to a consumer.

Correct AnswerverifiedShow Answer

Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Jamie when she had this realization?

Correct AnswerverifiedShow Answer

Women influence what percentage of new-car buying decisions?

Correct AnswerverifiedShow Answer

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she? " This ad relies on which of the following situational influences for its effectiveness?

Correct AnswerverifiedShow Answer

Because Marla was so strongly committed to a fat-free diet,she did not bother to read a recent report by the New England Journal of Medicine suggesting that some fat in our diet is healthy.The report was in a newspaper that Marla reads daily,but the headline did not appeal to her as the result of

Correct AnswerverifiedShow Answer

Toyota was the first auto manufacturer to introduce a self-parking feature that it called Intelligent Parking Assist.Originally it was available as an option on the Toyota Prius in the Japanese market.Toyota was trying to change consumer attitudes about the vehicle by

Correct AnswerverifiedShow Answer

Figure 4-7 -Figure 4-7 illustrates the traditional progression as well as contemporary variations of

Correct AnswerverifiedShow Answer

Figure 4-4 -In Figure 4-4,D represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

A brand community is a specialized form of the __________ reference group.

Correct AnswerverifiedShow Answer

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