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Exam 3: Scanning the Marketing Environment

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Question 31

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If a family has Royal Doulton china,Rolex watches,and Lexus automobiles,one could assume that they have,or had:

A) income
B) net income
C) disposable income
D) discretionary income

E) A) and C)
F) A) and D)

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Question 32

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The fastest growing population segment in Canada was born between 1946 and 1964.This segment is known as:

A) generation X
B) baby boomers
C) generation Y
D) mid-millenials

E) A) and C)
F) B) and C)

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Question 33

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As a consultant with Accenture,you frequently engage in environmental scanning on behalf of your clients.Which of the following statements about environmental scanning best describes what actually happens?

One of the problems associated with self-regulation is:

Marketing generally plays a small role in which competitive situation?

Companies recognize that having an online presence is necessary to compete in today's marketplace.The items that are listed near the top of a Google search are there because they are most relevant to your keywords and likely because of _________________.

How does technology affect marketing?

The United Way of Canada found in a recent survey that more individuals were planning on volunteering their time in 2014,than they did in 2013.This survey is an aspect of:

When the Canadian Government implements new laws about Temporary Foreign Workers on businesses,they are essentially implementing new:

In an interview,a potential candidate asked the hiring manager: "What is the culture like at your organization?" In a sense,the candidate was trying to learn about the _________ of the organization.

Marketers can now reach large segments of the Canadian population efficiently and effectively because:

A company that experiences truncated future growth when launching a new product,may have failed to initially engage in:

Which of the following statements regarding environmental scanning is most accurate?

Since the mid-1970s,there has been a major shift in the Canadian population from rural to urban areas.In fact,more than _______ of Canadians are urban dwellers.

Canada's major banks offer lower-interest credit cards,some with value-added enhancements,such as frequent flyer programs and cash-back offers.In this way,they are able to reach those who are ________________.

In a 2001 survey conducted immediately after the World Trade Centre attack,47 percent of the women who responded to the survey said they were not going to treat themselves to small luxuries like manicures,and 54 percent said they would not be buying any expensive clothes.These results of this survey most directly relates to the _____ forces within the marketing environment.

Before UPS and FedEx became prominent,Canada Post operated in what type of competition environment?

Buying a book at www.amazon.ca to give as a birthday present is an example of a(n) _____ transaction.

Many Canadians are purchasing LED-based light bulbs instead of the traditional incandescent bulb.As a result,GE doubled-down on their marketing efforts for their high-end multicolour LED bulb.GE is responding to an emerging consumer trend known as ________________.

Holiday Inn Worldwide offers customers Holiday Inn Express hotels,which feature comfortable accommodations with room rates lower than the traditional Holiday Inns.In this way,they are able to reach those who are ________________.