Question 1

Which of the following is true of the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Accepted Answer

A)   Firms may not begin internationalization at these stages
B)   They represent careful strategic thinking about international expansion
C)   They are more reactive in nature
D)   Firms cannot be at both the stages simultaneously
E)   They are sequential in the process of internationalizationF) A) and B)
G) A) and C)

Question 2

A company at the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is a possible outcome of the alien status of a company?

Accepted Answer

A)   The company can be seen as an exploiter.
B)   The company receives preferred treatment at the hands of politicians.
C)   Political activists can rally support for the company.
D)   Local individuals are given control of management.
E)   The company is viewed as a platform for cultural integration.F) None of the above
G) C) and E)

Question 4

Describe the internationalization that has occurred in U.S. businesses.

Accepted Answer

With the increasing globalization of mar...

Question 5

Which of the following reflects the relation between international business and domestic business?

Accepted Answer

A)   Domestic economic climate does not normally impact international businesses.
B)   Domestic businesses find it relatively easy to manage profits in the current scenario.
C)   Most domestic businesses are the result of customization efforts of international businesses.
D)   The ability to invest abroad is to a large extent a function of domestic economic vitality.
E)   Domestic businesses are more viable as capital tends to move toward minimum use.F) All of the above
G) None of the above

Question 6

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.

Accepted Answer

The steps are: (1) define the business p...

Question 7

Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?

Accepted Answer

A)   Political forces.
B)   Competitive structure.
C)   Economic climate.
D)   Cultural forces.
E)   Legal forces.F) B) and D)
G) A) and D)

Question 8

The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile.

Accepted Answer

A) True 
 B)False

Question 9

One uncontrollable element that is generally well understood is the level of technology.

Accepted Answer

A) True 
 B)False

Question 10

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Accepted Answer

A) True 
 B)False

Question 11

In order for a company to be globally aware, what are the two things a company must do?

Accepted Answer

In order for a company to be globally aw...

Question 12

Which of the following is true of ethnocentrism?

Accepted Answer

A)   It is the cultural binding force among a diverse employee population in an organization.
B)   It is generally a problem when managers from affluent countries work with managers and markets in less affluent countries.
C)   American managers have generally been uninfluenced by it, especially in the beginning of the 21st century.
D)   Ethnocentrism is the causative factor behind the phenomenon of self-reference criterion.
E)   Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism.F) C) and D)
G) All of the above

Question 13

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Accepted Answer

A)   Regionalism
B)   Holism
C)   Self-reference criterion
D)   Segregation
E)   XenophobiaF) B) and D)
G) A) and D)

Question 14

Understanding one's own culture normally requires no additional study.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is an obvious strategy organizations should use to build global awareness into organizations?

Accepted Answer

A)   Establish subsidiaries in culturally diverse countries, thus leading to inter-cultural communication.
B)   Select individual managers specifically for their demonstrated global awareness.
C)   Recruit managers from other nations to increase diversity.
D)   Organize foreign trips for managers to improve their understanding.
E)   Increase mix of diversity in the employee profile of the organization.F) C) and D)
G) All of the above

Question 16

Explain the concept of the self-reference criterion (SRC).

Accepted Answer

SRC is an unconscious referenc...

Question 17

Which of the following will aid a manager in understanding some Latin Americans' reluctance toward foreign investment or Chinese reluctance to open completely to outsiders?

Accepted Answer

A)   A better understanding of global economic trends.
B)   A deeper understanding of world market potential.
C)   A tolerance toward cultural differences.
D)   An understanding of microeconomics.
E)   A historical perspective.F) B) and E)
G) A) and B)

Question 18

The international marketer is not affected by domestic competition.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is an example of a positive political action that favored international marketing?

Accepted Answer

A)   Abolition of apartheid in South Africa
B)   Trade ban on Libya
C)   Trade embargo on Cuba
D)   Tariff hike for imports established by China
E)   Coupling human rights issues with foreign trade policyF) C) and E)
G) A) and D)

Question 20

For companies today, becoming international is a luxury only some can afford.

Accepted Answer

A) True 
 B)False

Exam 1: The Scope and Challenge of International Marketing

Which of the following reflects the relation between international business and domestic business?

Correct AnswerverifiedShow Answer

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Correct AnswerverifiedShow Answer

Describe the internationalization that has occurred in U.S. businesses.

Correct AnswerverifiedWith the increasing globalization of mar...View AnswerShow Answer

Which of the following is true of the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Correct AnswerverifiedShow Answer

Which of the following is an obvious strategy organizations should use to build global awareness into organizations?

Correct AnswerverifiedShow Answer

The international marketer is not affected by domestic competition.

Correct AnswerverifiedShow Answer

Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?

Correct AnswerverifiedShow Answer

Understanding one's own culture normally requires no additional study.

Correct AnswerverifiedShow Answer

Which of the following will aid a manager in understanding some Latin Americans' reluctance toward foreign investment or Chinese reluctance to open completely to outsiders?

Correct AnswerverifiedShow Answer

The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile.

Correct AnswerverifiedShow Answer

Which of the following is true of ethnocentrism?

Correct AnswerverifiedShow Answer

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Correct AnswerverifiedShow Answer

In order for a company to be globally aware, what are the two things a company must do?

Correct AnswerverifiedIn order for a company to be globally aw...View AnswerShow Answer

One uncontrollable element that is generally well understood is the level of technology.

Correct AnswerverifiedShow Answer

A company at the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

Correct AnswerverifiedShow Answer

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.

Correct AnswerverifiedThe steps are: (1) define the business p...View AnswerShow Answer

Which of the following is a possible outcome of the alien status of a company?

Correct AnswerverifiedShow Answer

Explain the concept of the self-reference criterion (SRC).

Correct AnswerverifiedSRC is an unconscious referenc...View AnswerShow Answer

Which of the following is an example of a positive political action that favored international marketing?

Correct AnswerverifiedShow Answer

For companies today, becoming international is a luxury only some can afford.

Correct AnswerverifiedShow Answer

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With the increasing globalization of mar...
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In order for a company to be globally aw...
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The steps are: (1) define the business p...
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SRC is an unconscious referenc...
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