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What is an open system?


A) any proprietary software licensed under exclusive legal right of the copyright holder
B) any software whose source code is made available free for any third party to review and modify
C) contains instructions written by a programmer specifying the actions to be performed by computer software
D) consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or interoperate

E) C) and D)
F) None of the above

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What is user-contributed content?


A) an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement
B) buyers post feedback on sellers
C) content created and updated by many users for many users
D) refers to the wisdom of the crowd

E) A) and B)
F) None of the above

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The WWW, such as Internet Explorer or Mozilla's Firefox, allows users to access organization systems.

A) True
B) False

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Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.

A) True
B) False

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Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

A) True
B) False

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Which of the following statements is incorrect?


A) The semantic web captures, organizes, and disseminates knowledge (i.e., know-how) throughout an organization.
B) The semantic web describes the relationships between things.
C) The semantic web describes the properties of things.
D) The semantic web is not about links between web pages.

E) B) and D)
F) All of the above

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How would you categorize mobile entertainment, mobile sales, mobile ticketing, and mobile banking?


A) mobile business
B) mbusiness
C) mcommerce
D) All of these are correct.

E) B) and D)
F) B) and C)

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What generates revenue each time a user clicks on a link to a retailer's website?


A) pay-per-click
B) pay-per-call
C) pay-per-conversion
D) All of these are correct.

E) A) and B)
F) B) and C)

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What is a reputation system?


A) an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement
B) buyers post feedback on sellers
C) created and updated by many users for many users
D) refers to the wisdom of the crowd

E) A) and C)
F) A) and B)

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What is the Internet protocol web browsers use to request and display web pages using universal resource locators?


A) hypertext markup language
B) web browser
C) hypertext transport protocol
D) universal resource locator

E) A) and B)
F) B) and D)

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Ben Schultz decides to purchase an iPad on eBay.After the transaction completes and the money is withdrawn from Ben's PayPal account, the iPad never shows up and the email address of the seller bounces.What issue has Ben encountered?


A) the physical separation of buyer and seller
B) adhering to taxation rules
C) identifying limited market segments
D) All of these are correct.

E) A) and B)
F) A) and C)

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Mobile banking and mobile sales are both a part of the emerging mbusiness.

A) True
B) False

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Explicit knowledge is the knowledge contained in people's heads.The challenge inherent in explicit knowledge is figuring out how to recognize, generate, share, and manage knowledge that resides in people's heads.

A) True
B) False

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Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?


A) sustaining technology
B) disruptive technology
C) reputation system
D) personalization

E) B) and C)
F) None of the above

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Tags are specific keywords or phrases incorporated into website content for means of classification or taxonomy.

A) True
B) False

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What describes how products in a network increase in value to users as the number of users increase?


A) network effect
B) RSS
C) mashup editor
D) mcommerce

E) A) and D)
F) A) and B)

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What is one simplification that has occurred with Business 2.0?


A) helping online users create anonymity
B) limiting the sharing capabilities of devices
C) improving access to information
D) communicating via email

E) A) and B)
F) A) and D)

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Which of the following statements is correct?


A) just putting up a website can create tremendous ebusiness value
B) just putting up a website can create tremendous business buzz
C) just putting up a website can limit product availability
D) just putting up a website does not create an ebusiness

E) B) and D)
F) B) and C)

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What are the four most common Business 2.0 characteristics?


A) content sharing, user-contributed content, collaboration competition elimination, web browser organization
B) content sharing, through open source, specialty-contributed content only, collaboration inside the community, specialized collaboration
C) content sharing through open source, user-contributed content, collaboration inside the organization, collaboration outside the organization
D) consumer sharing through open systems, company-contributed content, collaboration inside the organization, collaboration throughout the organization

E) None of the above
F) A) and C)

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What is the ebusiness model that represents 80% of all online businesses and are typically more complex requiring greater security needs?


A) consumer-to-consumer
B) business-to-consumer
C) consumer-to-business
D) business-to-business

E) A) and D)
F) B) and C)

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