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Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?


A) information richness
B) mass customization
C) personalization
D) interactivity

E) C) and D)
F) B) and D)

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Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

A) True
B) False

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All of the following are forms of ebusiness except ________.


A) subscription fee
B) content provider
C) infomediaries
D) online marketplace

E) A) and B)
F) A) and C)

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What occurs when a business sells directly to the customer online and cuts out the middle man?


A) intermediaries
B) disintermediation
C) reintermediation
D) cybermediation

E) All of the above
F) A) and D)

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The network effect describes how products in a network increase in value to users as the number of users increases.

A) True
B) False

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Many social media websites use ________ or specific keywords or phrases incorporated into website content for means of classification or taxonomy.


A) conferencing
B) tags
C) long tails
D) categories

E) B) and C)
F) All of the above

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What maps group contacts identifying who knows each other and who works together?


A) social network effects
B) mashup networking analysis
C) web network effects
D) social networking analysis

E) A) and D)
F) All of the above

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What is social tagging?


A) represents the interconnection of relationships in a social network
B) maps group contacts identifying who knows each other and who works together
C) describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search
D) a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#)

E) C) and D)
F) A) and B)

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Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search.

A) True
B) False

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The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.

A) True
B) False

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Which of the following is an ebusiness marketing technique?


A) cookies
B) pop-up ad
C) banner ad
D) All of these are correct.

E) A) and D)
F) All of the above

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Which of the following is a reason for the growth of the World Wide Web?


A) the microcomputer revolution
B) advancements in networking hardware
C) web pages being easy to create and flexible
D) All of these are correct.

E) A) and B)
F) A) and C)

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What is website software that finds other pages based on keyword matching similar to Google?


A) dot-com
B) search engine
C) search engine ranking
D) search engine optimization

E) B) and C)
F) A) and B)

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Which of the following is the example of consumer-to-government (C2G) highlighted in the figure extended ebusiness models?


A) eGov.com
B) conisint.com
C) Google.org
D) export.gov

E) All of the above
F) B) and C)

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An ezine is a magazine published only in electronic form on a computer network.Flipboard is a social-network aggregation, magazine-format application software for multiple devices that collects content from social media and other websites, presents it in magazine format, and allows users to flip through the content.

A) True
B) False

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What is an ISP?


A) Instant service provider is a company that provides access to the Internet for a monthly fee.
B) Internet service provider is a company that provides access to the Internet for a monthly fee.
C) Internet sales provider is a company that provides access to the Internet for a monthly fee.
D) Instant sales provider is a company that provides access to the Internet for a monthly fee

E) A) and B)
F) A) and D)

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What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online?


A) disintermediation
B) intermediaries
C) cybermediation
D) None of these are correct.

E) A) and B)
F) A) and C)

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Crowdfunding sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.

A) True
B) False

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Some of the benefits for a company to operate an internal wiki are that they are great tools for all of the following except ________.


A) collecting and disseminating knowledge
B) building software applications
C) sharing information between functional business areas
D) distributing to employees or partners across geographical distances

E) B) and C)
F) A) and D)

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What are the four challenges facing ebusinesses outlined in the text?


A) identifying limited market segments, managing consumer trust, ensuring consumer protection, and improving information content
B) decreased costs, increased convenience, identifying limited market segments, and adhering to taxation rules
C) identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules
D) differs depending on the industry where the business operates

E) A) and B)
F) B) and C)

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