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Exam 14: Exploring Social Media and E-Business

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Question 1

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​using social media effectively for marketing is not free but does not require expertise

A) ​Predetermined benchmarks
B) ​Research regarding what other companies are doing
C) ​The results of the previous year
D) ​The number of visits to the company's website

E) A) and B)
F) A) and C)

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Question 2

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Joseph inherited a set of candlesticks that he has no use for.He took them to an antique dealer to find out what they were worth then decided he might get more money by auctioning them off.He decided to sell them and listed them on eBay with pictures.What type of business model is eBay?

A) Advertising e-business model
B) Brokerage e-business model
C) Consumer-to-consumer model
D) Subscription e-business model

E) None of the above
F) A) and B)

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Question 3

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Which of the following most accurately describes a podcast?​

Quantitative measurements like unique visitors,number of views,and ratio of visitors to posted comments are typical measurements for​

Ian stops offering free shipping to his online customers.Ian is trying to increase his profits by

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day,seven days a week.

Current estimates suggest that about ____ people in the world use the Web.

What is a social media community? List some specific characteristics that social media communities offer.

Are social media measurements always quantitative? Support your answer.

Online firms like Amazon.com that take a B2C model approach

Plain Training,Inc.,is a company that helps people start their own businesses.As part of the training it provides,the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.They also stress the importance of connecting with current and potential customers.Developing a social media presence is another focus of Plain Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Plain Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence. -Refer to Plain Training,Inc.Plain Training was founded 10 years ago and it's now ready to venture into offering workshops for businesses selling to other businesses primarily through the Internet.Which of the following is most likely to be a new addition to their agenda?

Generally,it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Anthony bought a new computer that had an after-market solid-state hard-drive installed.He used the computer for several months then,one night while working on a term paper,the computer gave an error message that said it had crashed and must be reformatted.Anthony screamed in frustration and turned the computer off,waited a few minutes,then turned it back on again.The computer started,ran long enough for him to back-up his files onto a thumb drive,then crashed again.He turned it off,then using his cellphone,did a search of the error message and how to fix it.He followed the instructions and the computer ran okay for a few days then crashed again.He conducted a search for the computer manufacturer and opened a "chat" dialog with a computer tech.Following the tech's instructions step-by-step,he was able to permanently repair the computer.When Anthony "chatted" with the manufacturer's technician,which of the following best describes the function that was being served by using the Internet?

​When designing a social media plan,businesses generally assume

A ____ is a source of revenue flowing into the firm.

How is LinkedIn different than most social networking sites?

What percentage of all Internet users are Americans?

Brittany wants to increase the profits of her e-business.What two ways can be used to accomplish her goal of increasing profits?

Gap.com,the clothier's online site,focuses on conducting business with individual customers.This represents a ____ model.

Outsourcing is the process of finding outside vendors and suppliers that provide professional help,parts,or materials at a lower cost.