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A SWOT analysis evaluates an organization's strengths, weaknesses, opportunities, and threats to identify significant influences that work for or against business strategies.

A) True
B) False

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What is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making?


A) Supplier's intelligence.
B) Social intelligence.
C) Employee intelligence.
D) Business intelligence.

E) A) and B)
F) A) and C)

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What is buyer power?


A) The ability of buyers to affect the price they must pay for an item.
B) The suppliers' ability to influence the prices they charge for supplies (including materials, labor, and services) .
C) High when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market.
D) High when there are many alternatives to a product or service and low when there are few alternatives from which to choose.

E) A) and D)
F) A) and B)

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What are tasks performed by people that customers will buy to satisfy a want or need?


A) Goods
B) Services
C) Production
D) Productivity

E) A) and D)
F) All of the above

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Companies today are successful when they combine the power of the information age with traditional business methods.

A) True
B) False

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The business decisions made by the human resources department include employee data, promotion data, and vacation data.

A) True
B) False

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Firm infrastructure and human resource management are part of the primary value activities.

A) True
B) False

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Information is data converted into useful, meaningful context. What are data characteristics that change or vary over time?


A) Facts.
B) Variables.
C) Supplies.
D) Services.

E) A) and D)
F) All of the above

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The Internet of Things (IoT)is a world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention.

A) True
B) False

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Mark Peterson identified the Porter's Five Forces Model which analyzes the competitive forces within a business environment.

A) True
B) False

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Unstructured data is data that has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address.

A) True
B) False

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What is a standardized set of activities that accomplishes a specific task?


A) Business strategy.
B) Business outcome.
C) Business process.
D) Knowledge process.

E) A) and B)
F) A) and C)

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How can a company reduce the threat of substitute products or services?


A) Market the product to less than ten customers.
B) Ignore competitive forces.
C) Offer additional value through wider product distribution.
D) Offer less value making the product far more generic and similar to the competition.

E) None of the above
F) C) and D)

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Bread, cheese, and butter are included in the process of making a grilled cheese sandwich.

A) True
B) False

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Where would you categorize threats in a SWOT analysis?


A) Internal, helpful
B) Internal, harmful
C) External, helpful
D) External, harmful

E) B) and C)
F) A) and D)

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Jennifer Bloom is writing a paper and she must determine which of Porter's three generic strategies The Museum Company has implemented. Jennifer finds out that The Museum Company offers specialty products found only in museums around the world to affluent customers. What would Jennifer determine The Museum Company is using as its generic strategy?


A) Broad market, low cost.
B) Narrow market, high cost.
C) Broad market, high cost.
D) Narrow market, low cost.

E) A) and D)
F) A) and B)

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Which of the following are included as potential external opportunities in a SWOT analysis that are helpful to an organization?


A) Core competencies, market leaders, cost advantages, excellent management.
B) Lack of strategic direction, obsolete technologies, lack of managerial talent, outdated, product line.
C) Expanded product line, increase in demand, new markets, new regulations.
D) New entrants, substitute products, shrinking markets, costly regulatory, requirements.

E) A) and B)
F) A) and C)

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Zappos is not a technology company; its primary business focus is to sell books.

A) True
B) False

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Descriptive analytics use techniques that describe past performance and history.

A) True
B) False

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In terms of system thinking, what is feedback?


A) Data entered in a computer
B) Controls to ensure correct processes
C) The resulting information from the computer program
D) The computer program that processes the data

E) B) and C)
F) A) and D)

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