Question 1

One advantage of direct investment when entering a new global market is that

Accepted Answer

A)  intermediaries have the potential to harm the brand.
B)  the firm entering the foreign market does not have to pay royalties to the government.
C)  the company forgoes control over its product.
D)  the firm gains and uses a better understanding of local market conditions.
E)  this method is likely to provide the fewest subsidies from the host country's government.F) All of the above
G) B) and D)

Question 2

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis.In your answer,define cross-cultural analysis.

Accepted Answer

Cross-cultural analysis involves the stu...

Question 3

Adding to the complexity of global distribution is the need for ________,in addition to the channels within a foreign nation.

Accepted Answer

A)  parallel importing
B)  channels between nations
C)  communication adaptation
D)  product adaptation
E)  economic stability of the final consumerF) A) and C)
G) C) and D)

Question 4

Which of the following statements about bribery is most accurate?

Accepted Answer

A)  Bribes,kickbacks,and payoffs offered to entice someone to commit an illegal or improper act are deemed corrupt in some cultures but not in others.
B)  The world's major exporting nations have agreed to treat bribery of foreign government officials as a violation of trade agreements.
C)  Bribes paid to foreign companies are in some cases a tax-deductible expense in the United States.
D)  It is a crime for U.S.corporations to bribe an official of a foreign government or political party unless preapproved by the Federal Trade Commission.
E)  It is illegal for a U.S.corporation to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.F) A) and B)
G) None of the above

Question 5

When a firm sells its domestically produced products in a foreign country through an intermediary,it is referred to as

Accepted Answer

A)  direct exporting.
B)  indirect exporting.
C)  licensing.
D)  franchising.
E)  foreign assembly.F) B) and E)
G) C) and D)

Question 6

Five developments in the past decade have significantly influenced the landscape of global marketing.One of them is

Accepted Answer

A)  the presence of a networked global marketspace.
B)  an elimination worldwide of tariff and quotas.
C)  a more aggressive attitude toward regulating international banking.
D)  a sharp decline in economic espionage.
E)  a gradual dissolution of unpopular trade agreements.F) A) and D)
G) A) and C)

Question 7

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Accepted Answer

A)  market synthesis.
B)  cross-cultural analysis.
C)  international sociographics.
D)  transnational anthropology.
E)  multicultural ethnocentrism.F) A) and E)
G) B) and C)

Question 8

Select Service Partner (SSP) Group has operations in 30 countries involving food and beverage establishments,often in transit hubs such as airports and railway stations.SSP also operates Starbucks locations in airports in Finland,Sweden,and Norway.SSP pays Starbucks a royalty based on sales,as well as a fee for each store.In these instances,Starbucks is engaged in

Accepted Answer

A)  direct exporting.
B)  indirect exporting.
C)  contract manufacturing.
D)  foreign assembly.
E)  franchising.F) D) and E)
G) C) and E)

Question 9

Lever Europe,a division of Unilever,markets Snuggle fabric softener.But in 10 European countries,it uses seven brand names,including Kuschelweich in German,Coccolino in Italy,and Mimosin in France.These products also have different packages,different advertising programs,and occasionally different formulas.From this information,we can assume that Lever Europe uses a(n) ________ marketing strategy.

Accepted Answer

A)  ethnocentric
B)  transnational
C)  global
D)  international
E)  multidomesticF) None of the above
G) A) and B)

Question 10

Figure 7-5
 
-Global companies have five strategies for matching products and their promotion efforts to global markets.The strategy of selling virtually the same product in other countries is referred to as

Accepted Answer

A)  product adaptation.
B)  product invention.
C)  brand adaptation.
D)  product extension.
E)  product integration.F) A) and B)
G) A) and C)

Question 11

Figure 7-5
 
-KFC has created many offerings for its menus in China to appeal to local tastes,including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce.This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)  product extension
B)  product customization
C)  product adaptation
D)  product invention
E)  product integrationF) None of the above
G) All of the above

Question 12

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Accepted Answer

A)  semiotics.
B)  semantics.
C)  semaphorics.
D)  cultural symbolism.
E)  cultural linguistics.F) A) and B)
G) A) and E)

Question 13

In recent decades,a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade.Describe the three discussed in the textbook.

Accepted Answer

(1)In 2018 the European Union (EU)consis...

Question 14

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Accepted Answer

A)  transnational consumers.
B)  meganational consumers.
C)  international consumers.
D)  multinational consumers.
E)  global consumers.F) C) and E)
G) A) and E)

Question 15

Most companies become involved in direct exporting when

Accepted Answer

A)  foreign governments believe that they will benefit the most from allowing the entry of direct exports.
B)  emerging markets in foreign countries become economically viable.
C)  they believe their volume of sales will be sufficiently large and easy to obtain that they do not require intermediaries.
D)  the domestic market becomes saturated with competing products and services.
E)  evolving technologies in foreign countries come online.F) All of the above
G) A) and B)

Question 16

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Accepted Answer

A)  English,Japanese,and Chinese.
B)  English,French,and Spanish.
C)  Japanese,Spanish,and French.
D)  Japanese,Spanish,and English.
E)  Spanish,English,and Chinese.F) B) and E)
G) A) and E)

Question 17

Which of the following examples best demonstrates a company's appreciation for another country's values?

Accepted Answer

A)  A German company allows customers to make large purchases using lay-away (paying small amounts until the item is paid for and delivered) .
B)  In Brazil,an appliance maintenance firm schedules service appointments allowing only 15 minutes of leeway for missed calls or no shows.
C)  In Japan,a spa owner created special exercise classes for husbands and wives.
D)  In India,a popular hamburger chain separated its dining area by color for people who wanted to eat beef and those who did not.
E)  Calvin Klein eliminated outdoor advertising placements showing scantily clad models in countries with predominantly Muslim populations.F) C) and D)
G) None of the above

Question 18

A quota refers to

Accepted Answer

A)  a government tax on products or services entering a country that primarily serves to raise prices on imports.
B)  government payments to companies or industries that serve to lower costs and provide a competitive advantage to domestic industries.
C)  a restriction placed on the amount of a product allowed to enter or leave a country.
D)  a minimum requirement for the purchase of specific products or services between two nations.
E)  a refusal to purchase or exchange products or services with another nation unless certain financial or ideological requirements have been satisfied.F) B) and C)
G) C) and E)

Question 19

The belief that aspects of one's culture are superior to another's is referred to as

Accepted Answer

A)  cultural ethnocentricity.
B)  consumer ethnocentrism.
C)  cultural commitment.
D)  cross-cultural bias.
E)  cultural imperialism.F) C) and D)
G) A) and D)

Question 20

PepsiCo and the Strauss Group have together formed an Israeli business to market Frito-Lay's,Cheetos,Ruffles,and Doritos in Israel.This global market-entry strategy is known as

Accepted Answer

A)  franchising.
B)  a joint venture.
C)  licensing.
D)  direct investment.
E)  exporting.F) A) and B)
G) A) and E)

Exam 7: Understanding and Reaching Global Consumers and Markets

Five developments in the past decade have significantly influenced the landscape of global marketing.One of them is

Correct Answer
verified

In recent decades,a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade.Describe the three discussed in the textbook.

Correct Answer
verified
(1)In 2018 the European Union (EU)consis...
View Answer

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Correct Answer
verified

PepsiCo and the Strauss Group have together formed an Israeli business to market Frito-Lay's,Cheetos,Ruffles,and Doritos in Israel.This global market-entry strategy is known as

Correct Answer
verified

A quota refers to

Correct Answer
verified

Most companies become involved in direct exporting when

Correct Answer
verified

Figure 7-5 -KFC has created many offerings for its menus in China to appeal to local tastes,including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce.This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

Correct Answer
verified

Which of the following examples best demonstrates a company's appreciation for another country's values?

Correct Answer
verified

The belief that aspects of one's culture are superior to another's is referred to as

Correct Answer
verified

Which of the following statements about bribery is most accurate?

Correct Answer
verified

One advantage of direct investment when entering a new global market is that

Correct Answer
verified

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct Answer
verified

Correct Answer
verified

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.The strategy of selling virtually the same product in other countries is referred to as

Correct Answer
verified

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct Answer
verified

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis.In your answer,define cross-cultural analysis.

Correct Answer
verified
Cross-cultural analysis involves the stu...
View Answer

Adding to the complexity of global distribution is the need for ________,in addition to the channels within a foreign nation.

Correct Answer
verified

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Correct Answer
verified

When a firm sells its domestically produced products in a foreign country through an intermediary,it is referred to as

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Five developments in the past decade have significantly influenced the landscape of global marketing.One of them is

Correct AnswerverifiedShow Answer

In recent decades,a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade.Describe the three discussed in the textbook.

Correct Answerverified(1)In 2018 the European Union (EU)consis...View AnswerShow Answer

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Correct AnswerverifiedShow Answer

PepsiCo and the Strauss Group have together formed an Israeli business to market Frito-Lay's,Cheetos,Ruffles,and Doritos in Israel.This global market-entry strategy is known as

Correct AnswerverifiedShow Answer

A quota refers to

Correct AnswerverifiedShow Answer

Most companies become involved in direct exporting when

Correct AnswerverifiedShow Answer

Figure 7-5 -KFC has created many offerings for its menus in China to appeal to local tastes,including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce.This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following examples best demonstrates a company's appreciation for another country's values?

Correct AnswerverifiedShow Answer

The belief that aspects of one's culture are superior to another's is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about bribery is most accurate?

Correct AnswerverifiedShow Answer

One advantage of direct investment when entering a new global market is that

Correct AnswerverifiedShow Answer

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.The strategy of selling virtually the same product in other countries is referred to as

Correct AnswerverifiedShow Answer

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct AnswerverifiedShow Answer

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis.In your answer,define cross-cultural analysis.

Correct AnswerverifiedCross-cultural analysis involves the stu...View AnswerShow Answer

Adding to the complexity of global distribution is the need for ________,in addition to the channels within a foreign nation.

Correct AnswerverifiedShow Answer

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Correct AnswerverifiedShow Answer

When a firm sells its domestically produced products in a foreign country through an intermediary,it is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
(1)In 2018 the European Union (EU)consis...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Cross-cultural analysis involves the stu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified