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Suppose that a firm successfully introduces a highly profitable new product. If this new product offers less marginal utility per unit to consumers than existing substitute products, then the


A) laws of economics have been violated.
B) new product must have increasing, not diminishing, marginal utility.
C) existing products were being produced at a loss.
D) new product has a lower price than the existing substitute products.

E) B) and C)
F) All of the above

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Besides market structure, another factor that seems to influence the level of R&D spending in an industry is the


A) number of firms in the industry.
B) length of time for government patents.
C) scientific character of the industry.
D) imitation problem in the industry.

E) A) and D)
F) A) and B)

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As related to businesses, the term "research and development" is used loosely to include direct efforts toward


A) invention, innovation, and diffusion.
B) basic research and applied research.
C) laboratory research and business research.
D) academic research and economic development.

E) A) and D)
F) B) and C)

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  The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $4, and the price of good Y is $3. The budget of the consumer is $12. If the consumer can only buy old product X, how much will the consumer buy and what will be the total utility from spending the given budget? A) 4X and 42 B) 3X and 12 C) 5X and 60 D) 3X and 42 The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $4, and the price of good Y is $3. The budget of the consumer is $12. If the consumer can only buy old product X, how much will the consumer buy and what will be the total utility from spending the given budget?


A) 4X and 42
B) 3X and 12
C) 5X and 60
D) 3X and 42

E) A) and B)
F) C) and D)

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  Refer to the data for a consumer whose income = $12. Assume new product Z is introduced. How many units of Z will this consumer buy, given his or her $12 budget? A) 6 units B) 4 units C) 2 units D) 0 units Refer to the data for a consumer whose income = $12. Assume new product Z is introduced. How many units of Z will this consumer buy, given his or her $12 budget?


A) 6 units
B) 4 units
C) 2 units
D) 0 units

E) B) and D)
F) All of the above

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Someone who seeks to be hired as the top manager of an existing company is a good example of an entrepreneur.

A) True
B) False

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Entrepreneurs


A) include everyone engaged in R&D work.
B) are located in small enterprises only.
C) differ from other innovators because of the risks entrepreneurs must bear.
D) work exclusively in government and university R&D laboratories.

E) A) and B)
F) None of the above

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  The table shows the rate of return and R&D spending for a hypothetical firm. Assume the interest-rate cost of funds falls from 10 percent to 6 percent. What will happen to the optimal amount of R&D spending? A) It increases from $24 billion to $36 billion. B) It increases from $24 billion to $42 billion. C) It decreases from $36 billion to $24 billion. D) It decreases from $42 billion to $24 billion. The table shows the rate of return and R&D spending for a hypothetical firm. Assume the interest-rate cost of funds falls from 10 percent to 6 percent. What will happen to the optimal amount of R&D spending?


A) It increases from $24 billion to $36 billion.
B) It increases from $24 billion to $42 billion.
C) It decreases from $36 billion to $24 billion.
D) It decreases from $42 billion to $24 billion.

E) B) and C)
F) All of the above

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If an entrepreneur uses personal funds, is there a cost for financing?

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Yes, there is an opportunity c...

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  In the diagram, at $60 million of R&D expenditure, the A) expected rate of return exceeds the interest-rate cost of funds. B) firm is spending an optimal amount on R&D. C) interest-rate cost of funds exceeds the expected rate of return. D) expected rate of return on R&D is negative. In the diagram, at $60 million of R&D expenditure, the


A) expected rate of return exceeds the interest-rate cost of funds.
B) firm is spending an optimal amount on R&D.
C) interest-rate cost of funds exceeds the expected rate of return.
D) expected rate of return on R&D is negative.

E) A) and B)
F) A) and C)

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In encouraging R&D and invention, patents are most necessary


A) in industries with complicated products that are hard to copy and market.
B) in industries with simple products that are easy to copy and market.
C) in purely competitive industries.
D) for stopping infringement lawsuits.

E) B) and C)
F) A) and B)

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  Refer to the diagram, which relates to Firm A. Which of the following would shift A's average total cost curve from ATC₁ to ATCβ‚‚? A) replacement of old equipment with new, more productive equipment embodying technological advance B) a decrease in the incomes of A's customers C) a move along A's total product curve (not shown)  D) the increase in the price of one of the major inputs used to produce A's product Refer to the diagram, which relates to Firm A. Which of the following would shift A's average total cost curve from ATC₁ to ATCβ‚‚?


A) replacement of old equipment with new, more productive equipment embodying technological advance
B) a decrease in the incomes of A's customers
C) a move along A's total product curve (not shown)
D) the increase in the price of one of the major inputs used to produce A's product

E) All of the above
F) A) and C)

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Even where imitation is possible, a firm may gain advantage from being the first to introduce an innovative product because of


A) long-lasting brand-name recognition.
B) a time lag between innovation and imitation by rivals.
C) trade secrets that limit the ability of rivals to exactly imitate the product.
D) all of the other answers are correct.

E) None of the above
F) A) and B)

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Suppose that a firm's legal staff concludes that a new product that the firm is developing is patentable. Graphically, this new information would shift the firm's expected-rate-of-return curve on R&D to the


A) right and reduce its optimal amount of R&D.
B) right and increase its optimal amount of R&D.
C) left and increase its optimal amount of R&D.
D) left and reduce its optimal amount of R&D.

E) None of the above
F) All of the above

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Successful new products enable consumers to increase the total utility they obtain from a specific amount of their total spending.

A) True
B) False

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Consumer acceptance of a new product depends on


A) price alone.
B) marginal utility alone.
C) price and marginal utility.
D) total utility divided by marginal utility.

E) B) and C)
F) B) and D)

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All inventors are entrepreneurs.

A) True
B) False

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The optimal amount of R&D for a firm depends on the following, except


A) marginal cost of funds for R&D projects.
B) marginal benefit of R&D projects.
C) expected profitability of R&D projects.
D) amount of funds the firm currently has for R&D projects.

E) B) and C)
F) B) and D)

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A common way by which governments encourage invention is by providing the inventor with a


A) patent.
B) copyright.
C) trade secret.
D) trademark.

E) A) and B)
F) B) and C)

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Technological advance is a three-step process of


A) product development, production, and marketing.
B) creative destruction, start-ups, and patenting.
C) breakthrough, consolidation, and distribution.
D) invention, innovation, and diffusion.

E) B) and C)
F) All of the above

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