Question 1

Manufacturers of furniture, clothing, and consumer electronic generally use _____ distribution.

Accepted Answer

A)   patterned
B)   exclusive
C)   intentional
D)   selective
E)   intensiveF) B) and C)
G) A) and E)

Question 2

All of the following are categories of promotion except:

Accepted Answer

A)   managerial relations.
B)   advertising.
C)   public relations.
D)   personal selling.
E)   sales promotion.F) All of the above
G) B) and C)

Question 3

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

Accepted Answer

A)   institutional
B)   personal
C)   selective-demand
D)   political
E)   comparativeF) A) and B)
G) A) and C)

Question 4

The Home Depot runs a television campaign that demonstrates its support of Olympic athletes in order to enhance the firm's image.This is ____ advertising.

Accepted Answer

A)   brand
B)   institutional
C)   comparative
D)   primary-demand
E)   immediate-responseF) C) and D)
G) None of the above

Question 5

When the campaign with the slogan "The Other White Meat" encouraged Americans to increase pork consumption, this was an example of ____ advertising.

Accepted Answer

A)   selective-demand
B)   institutional
C)   immediate-response
D)   primary-demand
E)   reminderF) None of the above
G) A) and E)

Question 6

Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public.Lisa's responsibilities can be called _____.

Accepted Answer

A)   advertising
B)   personal selling
C)   press coordination
D)   sales promotion
E)   public relationsF) B) and D)
G) A) and D)

Question 7

An order getter is responsible for selling products to new customers and increasing sales to present customers.Thus, he/she is responsible for:

Accepted Answer

A)   taking orders.
B)   promoting products.
C)   maintaining long-term relationships with current customers.
D)   creative selling.
E)   missionary selling.F) B) and D)
G) B) and C)

Question 8

Products such as very expensive wristwatches are distributed using _____ distribution.

Accepted Answer

A)   exclusive
B)   patterned
C)   selective
D)   intentional
E)   intensiveF) A) and E)
G) D) and E)

Question 9

Every channel of distributions, from the simplest to the most complex, begins with the producer and ends with either the consumer or the business user.

Accepted Answer

A) True 
 B)False

Question 10

Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price.Which sales promotion objective is Turner's Garage trying to accomplish?

Accepted Answer

A)   Neutralizing competitive promotional offers.
B)   Increasing reseller inventories.
C)   Boosting sales to current customers.
D)   Steadying irregular sales patterns.
E)   Drawing new customers.F) D) and E)
G) All of the above

Question 11

An advertising agency receives ____ percent of the client's media expenditures.

Accepted Answer

A)   6
B)   10
C)   12
D)   15
E)   18F) C) and E)
G) A) and B)

Question 12

Dave Jones's responsibilities at Ford include educating customers, building goodwill for the firm, and providing follow-up service.Dave is a _____.

Accepted Answer

A)   missionary salesperson
B)   trade salesperson
C)   technical salesperson
D)   sales support person
E)   creative order takerF) B) and C)
G) C) and E)

Question 13

Communication that is intended to inform, persuade, or remind an organization's target markets about the organization and its products is called promotion.

Accepted Answer

A) True 
 B)False

Question 14

For which advertising medium is the most money spent?

Accepted Answer

A)   Television
B)   Radio
C)   Newspapers
D)   Magazines
E)   Yellow pagesF) B) and C)
G) A) and E)

Question 15

Why is the ability of the salesperson to handle objections so important in the selling process?

Accepted Answer

The ability of a salesperson to handle o...

Question 16

Selective-demand advertising aimed at persuading consumers to make purchases within a short time is called ____ advertising.

Accepted Answer

A)   reminder
B)   primary-demand
C)   immediate-response
D)   comparative
E)   cooperativeF) A) and C)
G) D) and E)

Question 17

Although research into what consumers view as important issues is expensive, it is the most productive way to:

Accepted Answer

A)   define the advertising objectives.
B)   analyze the advertising target.
C)   determine the issues of an advertising platform.
D)   determine the advertising appropriation.
E)   select the media to be used.F) C) and D)
G) A) and B)

Question 18

Both inside and outside order takers produce most of their company's sales through:

Accepted Answer

A)   successful handling of repeat sales.
B)   creative selling techniques.
C)   aggressive solicitation of new customers.
D)   locating prospects.
E)   persuading new customers to try their product or service.F) D) and E)
G) None of the above

Question 19

The fastest but most expensive means of transportation is by air.

Accepted Answer

A) True 
 B)False

Question 20

The objectives of public relations are to create and maintain a favorable public image.

Accepted Answer

A) True 
 B)False

Exam 13: Distributing and Promoting Products

An advertising agency receives ____ percent of the client's media expenditures.

Correct AnswerverifiedShow Answer

For which advertising medium is the most money spent?

Correct AnswerverifiedShow Answer

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

Correct AnswerverifiedShow Answer

Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public.Lisa's responsibilities can be called _____.

Correct AnswerverifiedShow Answer

Manufacturers of furniture, clothing, and consumer electronic generally use _____ distribution.

Correct AnswerverifiedShow Answer

The fastest but most expensive means of transportation is by air.

Correct AnswerverifiedShow Answer

All of the following are categories of promotion except:

Correct AnswerverifiedShow Answer

Although research into what consumers view as important issues is expensive, it is the most productive way to:

Correct AnswerverifiedShow Answer

The objectives of public relations are to create and maintain a favorable public image.

Correct AnswerverifiedShow Answer

The Home Depot runs a television campaign that demonstrates its support of Olympic athletes in order to enhance the firm's image.This is ____ advertising.

Correct AnswerverifiedShow Answer

Why is the ability of the salesperson to handle objections so important in the selling process?

Correct AnswerAnswered by ExamLex AIThe ability of a salesperson to handle o...View AnswerShow Answer

Both inside and outside order takers produce most of their company's sales through:

Correct AnswerverifiedShow Answer

Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price.Which sales promotion objective is Turner's Garage trying to accomplish?

Correct AnswerverifiedShow Answer

When the campaign with the slogan "The Other White Meat" encouraged Americans to increase pork consumption, this was an example of ____ advertising.

Correct AnswerverifiedShow Answer

Selective-demand advertising aimed at persuading consumers to make purchases within a short time is called ____ advertising.

Correct AnswerverifiedShow Answer

Dave Jones's responsibilities at Ford include educating customers, building goodwill for the firm, and providing follow-up service.Dave is a _____.

Correct AnswerverifiedShow Answer

Communication that is intended to inform, persuade, or remind an organization's target markets about the organization and its products is called promotion.

Correct AnswerverifiedShow Answer

An order getter is responsible for selling products to new customers and increasing sales to present customers.Thus, he/she is responsible for:

Correct AnswerverifiedShow Answer

Every channel of distributions, from the simplest to the most complex, begins with the producer and ends with either the consumer or the business user.

Correct AnswerverifiedShow Answer

Products such as very expensive wristwatches are distributed using _____ distribution.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The ability of a salesperson to handle o...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified