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Exam 15: Social Media and E-Business

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Question 21

True/False

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Social media is used by businesses to interact with existing consumers not to gain new consumers.

A) True
B) False

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Question 22

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Social media can most accurately be described as being about

A) technology.
B) people.
C) the Web.
D) new development.
E) communication.

F) A) and E)
G) All of the above

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Question 23

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There is one clear, agreed-upon definition of social media among experts, users, and anyone in the social media field.

Which of the following are not considered a social media tool?

____ post ratings of products and services and contribute to and edit articles in wikis.

Academic Standard, Inc.(ASI) Academic Standard, Inc.(ASI) , sells its products through the Internet.Amanda is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs.Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies.Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet. -Refer to Academic Standard, Inc.Academic Standard can be classified as a(n)

Flickr would be considered a social gaming site.

Which of the following most accurately describes a podcast?

A business model represents a ____ in a business situation.

Facebook has one of the largest social networks and one of the "stickiest" websites.

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

In a consumer poll, more than ____ percent of consumers said that they trust online computer opinions.

Which of the following would not be considered a revenue stream?

How is LinkedIn different than most social networking sites?

Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases the firm's total sales revenues.

With ____, community members are the editors and gatekeepers of the content of a site.

Money that an electronics retailer receives through the online sales of extended warranty plans provides a(n) ____ for the company.

Moving Walmart customers away from shopping at the real stores and onto the Walmart website instead is always desirable for the firm.

Creating a website so that customers can search for information instead of calling the company's offices and speaking to a customer-service representative is an e-business strategy designed to increase profit by