Question 1

Identify and explain each of the four market-product strategies represented by each quadrant in the diversification analysis matrix.

Accepted Answer

There are four market-product strategies...

Question 2

The philosophical reason for an organization's existence is referred to as its organizational

Accepted Answer

A)   strategy.
B)   direction.
C)   foundation.
D)   goal.
E)   business.F) A) and B)
G) None of the above

Question 3

The detailed day-to-day operational decisions essential to the overall success of marketing strategies are referred to as

Accepted Answer

A)   marketing plans.
B)   marketing programs.
C)   marketing tactics.
D)   marketing strategies.
E)   marketing procedures.F) C) and D)
G) A) and B)

Question 4

The goal of a SWOT analysis is to

Accepted Answer

A)   identify market research questions in order to develop new products for new market segments.
B)   determine how raises, bonuses, and dividends will be paid.
C)   reorganize the firm's marketing department.
D)   identify the critical strategy-related factors that can impact the firm.
E)   fairly allocate governmental resources and financial aid across the industry.F) A) and E)
G) A) and C)

Question 5

Figure 2-1
-In Figure 2-1, D represents the ________ of an organization that is comprised of individual departments.

Accepted Answer

A)   strategic business unit level
B)   functional level
C)   corporate level
D)   board of directors
E)   CMOF) B) and E)
G) B) and C)

Question 6

The highest-ranking person in an organization who oversees the organization's daily operations and spearheads its strategy planning efforts is often referred to as

Accepted Answer

A)   the corporate executive overseer.
B)   the chief executive officer.
C)   the corporate executive official.
D)   the chief marketing officer.
E)   the coordinating executive official.F) B) and D)
G) None of the above

Question 7

A subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

Accepted Answer

A)   strategic business unit.
B)   strategic industry level.
C)   private corporation.
D)   product grouping.
E)   marketing department.F) A) and B)
G) B) and C)

Question 8

Strategic business units with a low share of high-growth markets that may require large cash injections just to maintain market share are referred to as

Accepted Answer

A)   dogs.
B)   cash cows.
C)   question marks.
D)   stars.
E)   hogs.F) C) and D)
G) A) and C)

Question 9

With the arrival of tablet devices, such as Apple's iPad in 2010, growth in the global PC industry slowed considerably and actually saw negative growth by 2015. If a firm offering a range of PCs had slightly increased its global unit market share of PC sales from 10 to 12 percent but still was not the industry leader, the company should be concerned that this product is a

Accepted Answer

A)   question mark.
B)   star.
C)   hedgehog.
D)   cash cow.
E)   dog.F) All of the above
G) A) and D)

Question 10

The Boston Consulting Group uses ________ to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs)  or offerings as though they were a collection of separate investments.

Accepted Answer

A)   target marketing
B)   synergy analysis
C)   market-product grids
D)   business portfolio analysis
E)   diversification analysisF) B) and E)
G) A) and B)

Question 11

The strategic marketing process

Accepted Answer

A)   involves taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it.
B)   is a technique to quantify performance measures and growth targets to analyze its clients' strategic business units as though they were a collection of separate investments.
C)   describes an organization's appraisal of its internal strengths and weaknesses and its external opportunities and threats.
D)   is an approach whereby an organization allocates its marketing mix resources to reach its target markets.
E)   seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.F) A) and B)
G) A) and D)

Question 12

In 25 words or less, write a mission statement for a local community college.

Accepted Answer

By understanding its core values, an org...

Question 13

An organizational foundation

Accepted Answer

A)   specifies the organization's goals.
B)   defines the business that the organization is in.
C)   empowers stakeholders to have a voice in the strategic marketing process.
D)   is the organization's philosophical reason for being-why it exists.
E)   is the company, its product, and its customers.F) None of the above
G) A) and E)

Question 14

Part of the growth strategy for Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is expansion of its current fast-food businesses into untapped international markets, such as China, Russia, and India. This type of expansion would be a ________ strategy.

Accepted Answer

A)   product development
B)   market penetration
C)   diversification
D)   market development
E)   market saturationF) A) and B)
G) C) and D)

Question 15

Rooted in its history and its leadership by Mark Zuckerberg, the ________ at Facebook are: be bold, focus on impact, move fast, be open, and build social value.

Accepted Answer

A)   sustainability doctrines
B)   goals and objectives
C)   core values
D)   moral imperatives
E)   functional strategiesF) A) and B)
G) C) and D)

Question 16

In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to

Accepted Answer

A)   chief executive officer.
B)   corporate marketing official.
C)   coordinating marketing officer.
D)   chief marketing officer.
E)   corporate marketing executive.F) C) and D)
G) A) and C)

Question 17

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself, is referred to as

Accepted Answer

A)   a sales proportionality.
B)   a marketing metric.
C)   an industry potential.
D)   a contribution margin.
E)   a market share.F) A) and C)
G) None of the above

Question 18

Hasbro is a more than $4 billion global toy company that prides itself on donating to organizations that help children, since this group and their parents comprise the target market for its business. This is an example of a

Accepted Answer

A)   unit sales goal.
B)   market share goal.
C)   social responsibility goal.
D)   sales revenue goal.
E)   customer satisfaction goal.F) B) and E)
G) A) and E)

Question 19

Those characteristics of a product that make it superior to competitive substitutes are referred to as

Accepted Answer

A)   core benefit propositions.
B)   marketing mix elements.
C)   points of difference.
D)   marketing attributes.
E)   product protocols.F) A) and B)
G) B) and E)

Question 20

Product development refers to the marketing strategy of

Accepted Answer

A)   increasing sales of current products in current markets.
B)   selling current products to new markets.
C)   selling new products to new markets.
D)   selling new products to current markets.
E)   selling the same brands in both current and new markets.F) C) and D)
G) C) and E)

Exam 2: Developing Successful Organizational and Marketing Strategies

Rooted in its history and its leadership by Mark Zuckerberg, the ________ at Facebook are: be bold, focus on impact, move fast, be open, and build social value.

Correct Answer
verified

Strategic business units with a low share of high-growth markets that may require large cash injections just to maintain market share are referred to as

Correct Answer
verified

The strategic marketing process

Correct Answer
verified

The detailed day-to-day operational decisions essential to the overall success of marketing strategies are referred to as

Correct Answer
verified

Figure 2-1 -In Figure 2-1, D represents the ________ of an organization that is comprised of individual departments.

Correct Answer
verified

The highest-ranking person in an organization who oversees the organization's daily operations and spearheads its strategy planning efforts is often referred to as

Correct Answer
verified

In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to

Correct Answer
verified

The goal of a SWOT analysis is to

Correct Answer
verified

Part of the growth strategy for Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is expansion of its current fast-food businesses into untapped international markets, such as China, Russia, and India. This type of expansion would be a ________ strategy.

Correct Answer
verified

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself, is referred to as

Correct Answer
verified

Identify and explain each of the four market-product strategies represented by each quadrant in the diversification analysis matrix.

Correct Answer
verified
There are four market-product strategies...
View Answer

Correct Answer
verified

The philosophical reason for an organization's existence is referred to as its organizational

Correct Answer
verified

A subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

Correct Answer
verified

An organizational foundation

Correct Answer
verified

The Boston Consulting Group uses ________ to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) or offerings as though they were a collection of separate investments.

Correct Answer
verified

In 25 words or less, write a mission statement for a local community college.

Correct Answer
verified
By understanding its core values, an org...
View Answer

Those characteristics of a product that make it superior to competitive substitutes are referred to as

Correct Answer
verified

Hasbro is a more than $4 billion global toy company that prides itself on donating to organizations that help children, since this group and their parents comprise the target market for its business. This is an example of a

Correct Answer
verified

Product development refers to the marketing strategy of

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

Rooted in its history and its leadership by Mark Zuckerberg, the ________ at Facebook are: be bold, focus on impact, move fast, be open, and build social value.

Correct AnswerverifiedShow Answer

Strategic business units with a low share of high-growth markets that may require large cash injections just to maintain market share are referred to as

Correct AnswerverifiedShow Answer

The strategic marketing process

Correct AnswerverifiedShow Answer

The detailed day-to-day operational decisions essential to the overall success of marketing strategies are referred to as

Correct AnswerverifiedShow Answer

Figure 2-1 -In Figure 2-1, D represents the ________ of an organization that is comprised of individual departments.

Correct AnswerverifiedShow Answer

The highest-ranking person in an organization who oversees the organization's daily operations and spearheads its strategy planning efforts is often referred to as

Correct AnswerverifiedShow Answer

In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to

Correct AnswerverifiedShow Answer

The goal of a SWOT analysis is to

Correct AnswerverifiedShow Answer

Part of the growth strategy for Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is expansion of its current fast-food businesses into untapped international markets, such as China, Russia, and India. This type of expansion would be a ________ strategy.

Correct AnswerverifiedShow Answer

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself, is referred to as

Correct AnswerverifiedShow Answer

Identify and explain each of the four market-product strategies represented by each quadrant in the diversification analysis matrix.

Correct AnswerverifiedThere are four market-product strategies...View AnswerShow Answer

Correct AnswerverifiedShow Answer

The philosophical reason for an organization's existence is referred to as its organizational

Correct AnswerverifiedShow Answer

A subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

Correct AnswerverifiedShow Answer

An organizational foundation

Correct AnswerverifiedShow Answer

The Boston Consulting Group uses ________ to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) or offerings as though they were a collection of separate investments.

Correct AnswerverifiedShow Answer

In 25 words or less, write a mission statement for a local community college.

Correct AnswerverifiedBy understanding its core values, an org...View AnswerShow Answer

Those characteristics of a product that make it superior to competitive substitutes are referred to as

Correct AnswerverifiedShow Answer

Hasbro is a more than $4 billion global toy company that prides itself on donating to organizations that help children, since this group and their parents comprise the target market for its business. This is an example of a

Correct AnswerverifiedShow Answer

Product development refers to the marketing strategy of

Correct AnswerverifiedShow Answer

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Correct Answer
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verified
There are four market-product strategies...
View Answer

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verified

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Correct Answer
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Correct Answer
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Correct Answer
verified
By understanding its core values, an org...
View Answer

Correct Answer
verified

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Correct Answer
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