Question 1

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Accepted Answer

A)   selective retention.
B)   selective comprehension.
C)   selective exposure.
D)   selective analysis.
E)   stimulus discrimination.F) B) and E)
G) B) and C)

Question 2

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

Accepted Answer

A)   culture.
B)   psychographics.
C)   social class.
D)   lifestyle.
E)   reference group.F) B) and C)
G) C) and E)

Question 3

A filtering of exposure, comprehension, and retention is called

Accepted Answer

A)   selective attention.
B)   selective perception.
C)   selective intuition.
D)   selective retention.
E)   stimulus discrimination.F) A) and D)
G) B) and C)

Question 4

When Citizen, a watch company, uses a spokesperson such as singer Kelly Clarkson to promote its watches, it believes she is ________ who can influence the purchase decision of its target market.

Accepted Answer

A)   an opinion leader
B)   a product champion
C)   an innovator
D)   a BzzAgent
E)   a rainmakerF) A) and D)
G) D) and E)

Question 5

Figure 4-2
-Figure 4-2 shows the recent ratings from an independent rating agency for selected smartphone brands and models. Which smartphone should be chosen if you want a model that costs less than $700 and has above-average or better camera quality?

Accepted Answer

A)   Apple iPhone X
B)   Samsung Galaxy S9
C)   HTC U12
D)   LG G7
E)   MotoZ2 ForceF) A) and D)
G) A) and C)

Question 6

Temporal effects include

Accepted Answer

A)   the purpose of the purchase.
B)   the presence of other people.
C)   the time of day of the purchase.
D)   the crowding in retail stores.
E)   the consumer's mood while engaged in the purchase.F) D) and E)
G) A) and E)

Question 7

The concept that consists of the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors, is referred to as the

Accepted Answer

A)   family scale.
B)   family life cycle.
C)   family continuum.
D)   household socialization.
E)   household patterning.F) A) and E)
G) C) and D)

Question 8

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's ________ needs in the Maslow hierarchy of needs.

Accepted Answer

A)   physiological
B)   personal
C)   psychological
D)   social
E)   self-actualizationF) All of the above
G) D) and E)

Question 9

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

Accepted Answer

A)   problem recognition.
B)   alternative evaluation.
C)   cognitive dissonance.
D)   routine response behavior.
E)   postpurchase behavior.F) A) and D)
G) None of the above

Question 10

Brand loyalty refers to

Accepted Answer

A)   the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)   a favorable attitude toward and consistent purchase of a single brand over time.
C)   a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others.
D)   the willingness of consumers to try a new brand in a brand line based upon their satisfaction with other brands in the line.
E)   the faith that other products manufactured by the same company with the same brand name will be of the same quality.F) D) and E)
G) A) and C)

Question 11

Why is the family life cycle important to marketing?

Accepted Answer

Consumers act and purchase differently a...

Question 12

Andres only has 30 minutes for lunch, so he typically goes somewhere within a block or two of his building and is careful about what he orders. This is an example of which situational influence in the purchase decision process?

Accepted Answer

A)   purchase task
B)   social surroundings
C)   physical surroundings
D)   temporal effects
E)   antecedent statesF) A) and E)
G) C) and D)

Question 13

In ________, consumers typically seek only a few information sources about several sellers and their brands, and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   short-term problem solving
D)   routine problem solving
E)   relational problem solvingF) A) and B)
G) D) and E)

Question 14

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, the two remaining choices are

Accepted Answer

A)   which product to buy and how to pay for it.
B)   whether to buy one or several if a BOGO deal is offered and how to pay for them.
C)   from whom to buy and when to buy.
D)   which product to buy and whether to tell others about the purchase.
E)   whether to buy in person or online and whether to tell others about the purchase.F) A) and E)
G) D) and E)

Question 15

The family life cycle concept refers to

Accepted Answer

A)   the distinct phases a family progresses through from the birth of children to when the children leave home, each phase bringing with it identifiable purchasing behaviors.
B)   the distinct phases an individual progresses through, from birth to marriage to having children to retirement, which each have identifiable purchasing behaviors.
C)   the phases a blended family progresses through from marriage to separation, divorce, and remarriage, each phase bringing with it identifiable purchasing behaviors.
D)   the distinct phases a family progresses through from formation to retirement, each with identifiable purchasing behaviors.
E)   the intergenerational purchasing habits and product preferences that are passed down from one generation to the next.F) A) and B)
G) C) and D)

Question 16

________ is an example of a public source of information consulted during an external search.

Accepted Answer

A)   People magazine advertising
B)   Consumer Reports magazine
C)   A salesperson at the Apple Store
D)   Your brother-in-law
E)   A point of purchase display at TargetF) C) and D)
G) C) and E)

Question 17

Figure 4-3
-In Figure 4-3, column A represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)   consideration set
B)   routine problem solving
C)   limited problem solving
D)   extended problem solving
E)   integrated problem solvingF) B) and C)
G) A) and B)

Question 18

If you hold a personal value of thriftiness, then you probably will have a favorable ________ toward automobiles with good fuel economy.

Accepted Answer

A)   belief
B)   value
C)   attitude
D)   motivation
E)   perceptionF) A) and B)
G) C) and D)

Question 19

Personal fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as

Accepted Answer

A)   physiological needs.
B)   social needs.
C)   safety needs.
D)   personal needs.
E)   self-actualization needs.F) C) and E)
G) All of the above

Question 20

All of the following would impact your decision about when to buy an offering except which?

Accepted Answer

A)   The manufacturer is currently offering a $25 rebate.
B)   You don't have the money now and don't get paid until Friday.
C)   The product is on sale.
D)   The store is closing in 10 minutes.
E)   The retailer's return policy is very relaxed.F) B) and E)
G) D) and E)

Exam 4: Understanding Consumer Behavior

Andres only has 30 minutes for lunch, so he typically goes somewhere within a block or two of his building and is careful about what he orders. This is an example of which situational influence in the purchase decision process?

Correct AnswerverifiedShow Answer

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's ________ needs in the Maslow hierarchy of needs.

Correct AnswerverifiedShow Answer

Why is the family life cycle important to marketing?

Correct AnswerverifiedConsumers act and purchase differently a...View AnswerShow Answer

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

Correct AnswerverifiedShow Answer

Brand loyalty refers to

Correct AnswerverifiedShow Answer

Figure 4-3 -In Figure 4-3, column A represents which of the following in terms of consumer involvement and product knowledge?

Correct AnswerverifiedShow Answer

Personal fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as

Correct AnswerverifiedShow Answer

Temporal effects include

Correct AnswerverifiedShow Answer

If you hold a personal value of thriftiness, then you probably will have a favorable ________ toward automobiles with good fuel economy.

Correct AnswerverifiedShow Answer

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct AnswerverifiedShow Answer

Figure 4-2 -Figure 4-2 shows the recent ratings from an independent rating agency for selected smartphone brands and models. Which smartphone should be chosen if you want a model that costs less than $700 and has above-average or better camera quality?

Correct AnswerverifiedShow Answer

The family life cycle concept refers to

Correct AnswerverifiedShow Answer

All of the following would impact your decision about when to buy an offering except which?

Correct AnswerverifiedShow Answer

The concept that consists of the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors, is referred to as the

Correct AnswerverifiedShow Answer

When Citizen, a watch company, uses a spokesperson such as singer Kelly Clarkson to promote its watches, it believes she is ________ who can influence the purchase decision of its target market.

Correct AnswerverifiedShow Answer

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, the two remaining choices are

Correct AnswerverifiedShow Answer

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

Correct AnswerverifiedShow Answer

________ is an example of a public source of information consulted during an external search.

Correct AnswerverifiedShow Answer

A filtering of exposure, comprehension, and retention is called

Correct AnswerverifiedShow Answer

In ________, consumers typically seek only a few information sources about several sellers and their brands, and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.

Correct AnswerverifiedShow Answer

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Consumers act and purchase differently a...
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