Question 1

Prego introduced a Pasta Bake Sauce, which called for uncooked pasta blended with pasta, sauce, meat, and cheese in a casserole. Legally, this product should only be labeled as new

Accepted Answer

A)   for the first six months that it was regularly available at a variety of grocery stores.
B)   until a competitor such as Ragu had issued a similar product targeted to the same market.
C)   as long it retained these exact product characteristics.
D)   if it was functionally the same as its salsa sauce.
E)   until its advertising had been seen by every member of its target audience.F) C) and D)
G) D) and E)

Question 2

The inventory carrying costs for real estate agencies are low because they

Accepted Answer

A)   use a straight salary compensation plan.
B)   allow personnel to work any hours a day and any number of days per week.
C)   have a low number of workdays per week, but long hours per day.
D)   have employees who work on commission and need little expensive equipment.
E)   are responsible for their own training, transportation, and supplies.F) B) and C)
G) D) and E)

Question 3

Figure 9-1
-According to Figure 9-1 above, column A would represent which type of product?

Accepted Answer

A)   shopping
B)   convenience
C)   specialty
D)   prestige
E)   unsoughtF) All of the above
G) A) and D)

Question 4

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A)   snow shovel
B)   smartphone
C)   gym membership
D)   calculator
E)   burial insuranceF) A) and C)
G) B) and D)

Question 5

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process. This means that the focus should be on what the new product will ________ rather than simply what they want.

Accepted Answer

A)   look like
B)   cost them
C)   do for them
D)   feel like
E)   consist of in terms of new featuresF) None of the above
G) D) and E)

Question 6

Beverly has 15 tax accountants on her staff. During the months of February, March, and April, her staff is overworked and she may even hire more employees to meet the tax preparation needs of her clients. Beverly is not currently experiencing ________; in fact, all of her employees and equipment are fully being used.

Accepted Answer

A)   off-peak pricing
B)   idle production capacity
C)   static demand
D)   capacity marketing
E)   capacity inventoryF) C) and D)
G) A) and D)

Question 7

In marketing, an idea is

Accepted Answer

A)   a thought that leads to a product or action.
B)   an inspiration that evolved from market research.
C)   an observation about a series of events.
D)   a concept explaining the behavior of an individual or group.
E)   an observation about an individual or group and how they use a service or product.F) A) and B)
G) A) and C)

Question 8

Appliances and smartphones are classified as

Accepted Answer

A)   reusable goods.
B)   durable goods.
C)   resilient products.
D)   reliable products.
E)   nondisposable goods.F) A) and D)
G) B) and E)

Question 9

The first LCD (liquid crystal display)  flat-panel HD (high-definition)  TV is an example of which type of innovation?

Accepted Answer

A)   continuous innovation
B)   dynamically continuous innovation
C)   discontinuous innovation
D)   insignificant innovation
E)   disruptive innovationF) B) and D)
G) None of the above

Question 10

GoPro uses all of the following sources to generate new-product ideas except which?

Accepted Answer

A)   consumer shared content
B)   a team of professional and amateur athletes
C)   employees
D)   retailers
E)   R&D lab IDEOF) All of the above
G) B) and E)

Question 11

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Accepted Answer

Thirsty Dog! failed because it had no ec...

Question 12

Because early-stage financing is almost always a problem for those starting a new business, ________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Accepted Answer

A)   crowdfunding
B)   open sourcing
C)   venture capital
D)   online banking
E)   crowdsourcingF) A) and B)
G) B) and E)

Question 13

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Accepted Answer

A)   market testing
B)   idea generation
C)   screening and evaluation
D)   development
E)   business analysisF) A) and E)
G) B) and C)

Question 14

Because many services depend on the people who provide them, the quality of them is often

Accepted Answer

A)   inseparable.
B)   inconsistent.
C)   inventoried.
D)   tied to a product.
E)   independent of the features provided.F) A) and B)
G) B) and E)

Question 15

You may have seen automobile ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the ________ stage.

Accepted Answer

A)   development
B)   market testing
C)   idea generation
D)   screening and evaluation
E)   business analysisF) A) and B)
G) All of the above

Question 16

Groupthink occurs in a new product planning process when

Accepted Answer

A)   everyone has an opinion but no one is willing to take charge and guide the discussion.
B)   everyone has the same idea after using the brainstorming idea-generation technique.
C)   there is too much competition among marketing managers, so no one is willing to share his/her ideas.
D)   someone suspects a problem with a new product concept but is afraid to speak up because everyone else is so enthusiastic.
E)   top management wants the new product to go forward regardless of what anyone else thinks.F) B) and C)
G) B) and E)

Question 17

With respect to price and availability, shopping products are likely to be

Accepted Answer

A)   relatively inexpensive and widely available.
B)   relatively inexpensive but very limited availability.
C)   very expensive and available at a large number of selective outlets.
D)   very expensive with very limited availability.
E)   fairly expensive and available at a large number of selective outlets.F) A) and B)
G) C) and E)

Question 18

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

Accepted Answer

A)   services.
B)   goods.
C)   products.
D)   marketing mix.
E)   ideas.F) C) and E)
G) A) and D)

Question 19

What do a janitor, a caterer, and a management consultant have in common?

Accepted Answer

A)   They are all tangible services.
B)   They do not have problems with idle production capacity.
C)   They are all equipment-based services.
D)   They are all people-based services.
E)   They never use off-peak pricing.F) A) and D)
G) D) and E)

Question 20

All of the different product lines offered by an organization are collectively referred to as a

Accepted Answer

A)   product class.
B)   product mix.
C)   product SKUs.
D)   marketing mix.
E)   target mix.F) All of the above
G) None of the above

Exam 9: Developing New Products and Services

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Correct Answer
verified

Because early-stage financing is almost always a problem for those starting a new business, ________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Correct Answer
verified

Appliances and smartphones are classified as

Correct Answer
verified

GoPro uses all of the following sources to generate new-product ideas except which?

Correct Answer
verified

Correct Answer
verified

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process. This means that the focus should be on what the new product will ________ rather than simply what they want.

Correct Answer
verified

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

Correct Answer
verified

Prego introduced a Pasta Bake Sauce, which called for uncooked pasta blended with pasta, sauce, meat, and cheese in a casserole. Legally, this product should only be labeled as new

Correct Answer
verified

Groupthink occurs in a new product planning process when

Correct Answer
verified

With respect to price and availability, shopping products are likely to be

Correct Answer
verified

Which of the following is most likely to be an example of an unsought product?

Correct Answer
verified

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Correct Answer
verified

All of the different product lines offered by an organization are collectively referred to as a

Correct Answer
verified

Because many services depend on the people who provide them, the quality of them is often

Correct Answer
verified

Figure 9-1 -According to Figure 9-1 above, column A would represent which type of product?

Correct Answer
verified

What do a janitor, a caterer, and a management consultant have in common?

Correct Answer
verified

The inventory carrying costs for real estate agencies are low because they

Correct Answer
verified

You may have seen automobile ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the ________ stage.

Correct Answer
verified

In marketing, an idea is

Correct Answer
verified

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Correct Answer
verified
Thirsty Dog! failed because it had no ec...
View Answer

Exam 9: Developing New Products and Services

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Correct AnswerverifiedShow Answer

Because early-stage financing is almost always a problem for those starting a new business, ________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Correct AnswerverifiedShow Answer

Appliances and smartphones are classified as

Correct AnswerverifiedShow Answer

GoPro uses all of the following sources to generate new-product ideas except which?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process. This means that the focus should be on what the new product will ________ rather than simply what they want.

Correct AnswerverifiedShow Answer

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

Correct AnswerverifiedShow Answer

Prego introduced a Pasta Bake Sauce, which called for uncooked pasta blended with pasta, sauce, meat, and cheese in a casserole. Legally, this product should only be labeled as new

Correct AnswerverifiedShow Answer

Groupthink occurs in a new product planning process when

Correct AnswerverifiedShow Answer

With respect to price and availability, shopping products are likely to be

Correct AnswerverifiedShow Answer

Which of the following is most likely to be an example of an unsought product?

Correct AnswerverifiedShow Answer

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Correct AnswerverifiedShow Answer

All of the different product lines offered by an organization are collectively referred to as a

Correct AnswerverifiedShow Answer

Because many services depend on the people who provide them, the quality of them is often

Correct AnswerverifiedShow Answer

Figure 9-1 -According to Figure 9-1 above, column A would represent which type of product?

Correct AnswerverifiedShow Answer

What do a janitor, a caterer, and a management consultant have in common?

Correct AnswerverifiedShow Answer

The inventory carrying costs for real estate agencies are low because they

Correct AnswerverifiedShow Answer

You may have seen automobile ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the ________ stage.

Correct AnswerverifiedShow Answer

In marketing, an idea is

Correct AnswerverifiedShow Answer

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Correct AnswerverifiedThirsty Dog! failed because it had no ec...View AnswerShow Answer

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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified
Thirsty Dog! failed because it had no ec...
View Answer