Question 1

The combination of activities that represent everything a firm can do to influence demand for its good, service, or idea is called the ________ ________.

Accepted Answer

The answer of The combination of activities that represent everything...

Question 2

A ________ is the set of companies that allows products to flow from the source to the consumers, whereas ________ is the actual management process of planning, implementing, and controlling such flow.

Accepted Answer

A)  supply chain; logistics
B)  channels; supervising
C)  logistics; management
D)  logistics; supple chain
E)  supply chain; supervisingF) None of the above
G) A) and C)

Question 3

According to your text, what is the most basic concept in marketing?

Accepted Answer

A)  satisfying the needs of stakeholders
B)  streamlining production costs to generate maximum profits
C)  determining the best advertising outlet for a product
D)  determining the difference between consumer needs and wants
E)  getting all members of an organization to agree on a marketing planF) All of the above
G) B) and E)

Question 4

The four Ps are more formally referred to as the marketing

Accepted Answer

A)  concept.
B)  mix.
C)  dimensions.
D)  matrix.
E)  framework.F) D) and E)
G) C) and D)

Question 5

What type of human need is shaped by personality, culture, or buying situation?

Accepted Answer

A)  a necessity
B)  a want
C)  a craving
D)  a demand
E)  an emergencyF) A) and C)
G) All of the above

Question 6

Having an efficient supply chain is directly related to which element of value?

Accepted Answer

A)  creating value
B)  communicating value
C)  marketing value
D)  delivering value
E)  forecasting valueF) None of the above
G) A) and D)

Question 7

After listening to customer requests for more travel routes to midwestern cities, Econo Airlines has added routes to both Columbus and Indianapolis. By providing its customers with benefits that meet their needs, Econo Airlines is providing

Accepted Answer

A)  customer value.
B)  benefit segmentation.
C)  a marketing mix.
D)  benefit marketing.
E)  customer service.F) B) and D)
G) A) and B)

Question 8

The practice of measuring, managing, and analyzing market performance is referred to as logistics.

Accepted Answer

A) True 
 B)False

Question 9

In marketing, an exchange refers to

Accepted Answer

A)  updating or replacing a nonprofitable product in hopes of generating more revenue.
B)  buyers and sellers trading things of value so that each is better off as a result.
C)  replacing a noneffective form of advertising for a more effective one.
D)  the money paid by a consumer for a product or service.
E)  two people bartering products and services for other products and services.F) A) and B)
G) B) and E)

Question 10

The activity of buyers and sellers trading things of value so that each is better off as a result is referred to as

Accepted Answer

A)  merchandising.
B)  a marketing interchange.
C)  an exchange.
D)  bartering.
E)  personal selling.F) None of the above
G) D) and E) E

Question 11

The linked set of companies that perform or support the delivery of a company's products to customers is referred to as the _________ _________.

Accepted Answer

supply chain

Question 12

What term is used to describe the increasingly interconnected nature of the world economy?

Accepted Answer

A)  relationship marketing
B)  internationalization
C)  globalization
D)  the marketing mix
E)  the World Wide WebF) A) and E)
G) A) and C)

Question 13

The marketing concept is a strategy that utilizes all aspects of marketing in order to satisfy customer needs.

Accepted Answer

A) True 
 B)False

Question 14

Regardless of market conditions, most new products introduced in the marketplace are successful.

Accepted Answer

A) True 
 B)False

Question 15

The element of the marketing mix that is also known as distribution is

Accepted Answer

A)  price.
B)  profit.
C)  promotion.
D)  place.
E)  product.F) A) and C)
G) A) and D)

Question 16

The marketing concept strategy was short lived, giving way to what is the dominant strategy in today's marketplace, that of sales orientation.

Accepted Answer

A) True 
 B)False

Question 17

There are ________ steps in the ethical decision-making framework.

Accepted Answer

eight

Question 18

As a way to measure, manage, and analyze performance, marketing _________ is an essential tool for helping organizations make better decisions.

Accepted Answer

The answer of As a way to measure, manage, and...

Question 19

Which era in the history of marketing began in the early years of the United States and lasted until the mid-1920s when the growth in production outpaced consumer demand?

Accepted Answer

A)  sales orientation
B)  marketing concept
C)  customer orientation
D)  relationship marketing
E)  production orientationF) None of the above
G) All of the above

Question 20

The question, "Should jobs be outsourced to other members of the supply chain?" relates to the ________ element of the marketing mix.

Accepted Answer

The answer of The question, "Should jobs be outsourced to...

Exam 1: Why Marketing Matters to You

The combination of activities that represent everything a firm can do to influence demand for its good, service, or idea is called the ________ ________.

Correct AnswerverifiedShow Answer

A ________ is the set of companies that allows products to flow from the source to the consumers, whereas ________ is the actual management process of planning, implementing, and controlling such flow.

Correct AnswerverifiedShow Answer

According to your text, what is the most basic concept in marketing?

Correct AnswerverifiedShow Answer

The four Ps are more formally referred to as the marketing

Correct AnswerverifiedShow Answer

What type of human need is shaped by personality, culture, or buying situation?

Correct AnswerverifiedShow Answer

Having an efficient supply chain is directly related to which element of value?

Correct AnswerverifiedShow Answer

After listening to customer requests for more travel routes to midwestern cities, Econo Airlines has added routes to both Columbus and Indianapolis. By providing its customers with benefits that meet their needs, Econo Airlines is providing

Correct AnswerverifiedShow Answer

The practice of measuring, managing, and analyzing market performance is referred to as logistics.

Correct AnswerverifiedShow Answer

In marketing, an exchange refers to

Correct AnswerverifiedShow Answer

The activity of buyers and sellers trading things of value so that each is better off as a result is referred to as

Correct AnswerverifiedE

The linked set of companies that perform or support the delivery of a company's products to customers is referred to as the _________ _________.

Correct Answerverifiedsupply chain

What term is used to describe the increasingly interconnected nature of the world economy?

Correct AnswerverifiedShow Answer

The marketing concept is a strategy that utilizes all aspects of marketing in order to satisfy customer needs.

Correct AnswerverifiedShow Answer

Regardless of market conditions, most new products introduced in the marketplace are successful.

Correct AnswerverifiedShow Answer

The element of the marketing mix that is also known as distribution is

Correct AnswerverifiedShow Answer

The marketing concept strategy was short lived, giving way to what is the dominant strategy in today's marketplace, that of sales orientation.

Correct AnswerverifiedShow Answer

There are ________ steps in the ethical decision-making framework.

Correct Answerverifiedeight

As a way to measure, manage, and analyze performance, marketing _________ is an essential tool for helping organizations make better decisions.

Correct AnswerverifiedShow Answer

Which era in the history of marketing began in the early years of the United States and lasted until the mid-1920s when the growth in production outpaced consumer demand?

Correct AnswerverifiedShow Answer

The question, "Should jobs be outsourced to other members of the supply chain?" relates to the ________ element of the marketing mix.

Correct AnswerverifiedShow Answer

The combination of activities that represent everything a firm can do to influence demand for its good, service, or idea is called the .

Correct Answer
verified

A is the set of companies that allows products to flow from the source to the consumers, whereas is the actual management process of planning, implementing, and controlling such flow.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
E

The linked set of companies that perform or support the delivery of a company's products to customers is referred to as the _ _.

Correct Answer
verified
supply chain

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
eight

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified