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Exam 4: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Question 1

Multiple Choice

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A manager feels confident that earnings will increase in the next few months and therefore believes it will benefit himself, his branch, his employees, and his shareholders to exaggerate current earnings just a little. This decision

A) has serious long-term consequences for the firm and does not align with a conscious marketing approach.
B) carefully considers the overall goals of the firm and reflects a conscious marketing approach.
C) places the needs of its shareholders ahead of the needs of the firm, reflecting a conscious marketing approach.
D) reflects a careful implementation of the ethical decision-making framework and aligns with a conscious marketing approach.
E) demonstrates both socially and ethically responsible behavior on the manager's part.

F) D) and E)
G) A) and C)

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Question 2

Multiple Choice

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Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the ________ phase of the strategic marketing planning process.

A) planning
B) implementation
C) control
D) evolution
E) marketing mix

F) All of the above
G) A) and E)

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Question 3

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Describe the four steps in the ethical decision-making framework and include some questions that should be asked in each step.

Tommy, owner of a local plumbing repair company, wants to improve his company's reputation for corporate social responsibility. What could Tommy do?

When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming

How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?

In the ethical decision-making metric, the question that asks "Would I want the person I admire most to see me doing this?" applies to the

Once the marketing strategy is implemented, controls must be in place to be certain that the firm has actually done what it has set out to do.

CSR can be described as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes ________ performance.

From a conscious marketing perspective, social responsibility is at the core of the business because it advocates a higher purpose that goes beyond making a profit; it also views the community and the environment as key stakeholders.

Describe what occurs during Step 4 of the framework for ethical decision making.

After a series of embarrassing and unprofessional actions by her marketing team, Ming wants to ethically align personal and corporate goals within her firm. What general and specific actions will she need to take?

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical, social, and environmental impacts of business operations.

Stakeholders typically include corporate shareholders and customers; past, current, and prospective employees and their families; supply chain partners; government agencies; the physical environment; and members of the communities in which the firm operates.

When Bernie Ebbers, WorldCom's CEO, was convicted of financial crimes, WorldCom was forced to merge with MCI. One of the ramifications of this merger was the loss of WorldCom's sponsorship of the Sea Pines Heritage PGA golf tournament. The tournament funds the Heritage Foundation, a major community charity. This example illustrates

How might a technology company like Apple ensure that it behaves in a socially responsible way toward its employees?

A roofing company agreed to complete a job in one week and collected a 50 percent deposit, but never showed up to do the job. The same roofing company then donated $6,000 to a local children's hospital. The roofing company could be considered socially responsible.

Although genetically modified organism (GMO)labeling is a federal requirement, some firms, such as Whole Foods, have been able to bypass this law in most cases.

Lucia learned that a brand of clothing she has been selling for years in her store is being made by workers in sweatshops, who work under inhumane working conditions and are paid subsistence wages. Which of the questions in the ethical decision-making metric will most likely affect her decision to discontinue the brand?

When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered multiple ________, including the ranchers that supply the food, its customers, and animal welfare groups.