Question 1

Creating product assortments from several sources to serve customers is an example of a ________ function performed by channel intermediaries.

Accepted Answer

A)   transactional
B)   facilitating
C)   selling
D)   logistical
E)   risk-takingF) None of the above
G) A) and C)

Question 2

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week, the service is appealing to which buyer requirement?

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) D) and E)
G) B) and C)

Question 3

An agent is

Accepted Answer

A)   any intermediary with legal authority to act on behalf of the manufacturer but that does not take title to products.
B)   independent firms or individuals whose principal function is to transport goods.
C)   any intermediary that takes ownership of a manufacturer's goods or services and then finds multiple buyers for them.
D)   a manufacturer's paid representative and acting voice in initial sales transactions.
E)   a manufacturing "matchmaker" that actively seeks out potential consumers and brings them to retailers.F) All of the above
G) A) and C)

Question 4

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Accepted Answer

A)   it is the most common form of distribution intensity.
B)   it eliminates channel conflict.
C)   it is usually chosen for convenience.
D)   it has market coverage benefits.
E)   it limits head-to-head competition for an identical product.F) A) and C)
G) All of the above

Question 5

Several artists in Charleston, South Carolina, show and sell their work in an art gallery downtown. The gallery is owned by an art lover who does not buy the paintings but displays the work of various artists. She collects a percentage on each piece sold. In terms of the marketing channel, the gallery is

Accepted Answer

A)   an ultimate consumer.
B)   a manufacturer.
C)   a wholesaler.
D)   an agent.
E)   a clearinghouse.F) B) and C)
G) A) and E)

Question 6

Items such as large household appliances that require installation, delivery, and credit demonstrate the buyer requirement of

Accepted Answer

A)   information.
B)   convenience.
C)   variety.
D)   pre- or postsale services.
E)   adaptability.F) B) and E)
G) D) and E)

Question 7

In marketing channels for business products, an intermediary that performs a variety of marketing channel functions including selling, stocking, delivering a full product assortment, and financing is referred to as

Accepted Answer

A)   an agent.
B)   an industrial distributor.
C)   a wholesaler.
D)   a retailer.
E)   a channel captain.F) A) and E)
G) A) and B)

Question 8

Two sources of horizontal conflict are common, including when

Accepted Answer

A)   a manufacturer increases its distribution coverage in a geographical area.
B)   disagreements arise over how profit margins are distributed among channel members.
C)   manufacturers believe wholesalers or retailers are not giving their products adequate attention.
D)   a channel member bypasses another member and sells or buys products direct.
E)   dual distribution causes conflict when similar types of retailers carry different brands.F) C) and D)
G) B) and D)

Question 9

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include

Accepted Answer

A)   reliability, flexibility, consistency, and dependability.
B)   time, dependability, communication, and convenience.
C)   consistency, responsiveness, durability, and communication.
D)   time, assurance, responsiveness, and dependability.
E)   convenience, flexibility, time, and value.F) A) and D)
G) None of the above

Question 10

In the automobile industry, the carmaker's ________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Accepted Answer

A)   marketing
B)   information technology
C)   intermodal
D)   supply chain
E)   financialF) C) and D)
G) D) and E)

Question 11

Responsive supply chains

Accepted Answer

A)   use the shortest marketing channel possible, especially avoiding the use of agents.
B)   often rely on more expensive express transportation.
C)   always use the least expensive type of packaging possible.
D)   rely on large inventory warehouses.
E)   achieve economies of scale by having all inventory stored and sorted at a central location.F) B) and C)
G) B) and E)

Question 12

Figure 15-7
-Figure 15-7 above shows six channel practices that restrain competition, create monopolies, or otherwise represent unfair methods of competition. Box B represents which federal legislation meant to curb them?

Accepted Answer

A)   Sherman Act
B)   Robinson-Patman Act
C)   Federal Trade Commission Act
D)   Consumer Goods Pricing Act
E)   Clayton ActF) D) and E)
G) A) and B)

Question 13

The distribution intensity associated with products such as Dell personal computers is referred to as

Accepted Answer

A)   intensive distribution.
B)   selective distribution.
C)   extensive distribution.
D)   exclusive distribution.
E)   concentrated distribution.F) A) and B)
G) D) and E)

Question 14

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Accepted Answer

A)   just-in-time (JIT)  delivery.
B)   intermodal distribution.
C)   immediate response system (ERS) .
D)   piggy-backing.
E)   cross-docking.F) A) and C)
G) A) and E)

Question 15

Another name for order cycle time is

Accepted Answer

A)   physical distribution sequence.
B)   total logistics cycle.
C)   replenishment time.
D)   logistical support time.
E)   billing cycle.F) A) and C)
G) B) and C)

Question 16

What is a marketing channel? Define each of the four types of marketing channels.

Accepted Answer

A marketing channel consists of individu...

Question 17

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as

Accepted Answer

A)   horizontal integration.
B)   forward integration.
C)   parallel integration.
D)   lateral integration.
E)   backward integration.F) None of the above
G) All of the above

Question 18

Clothing manufacturers may compete to sell their offering at prestigious retailer Neiman Marcus. The source of Neiman Marcus' power is ________ since distribution with this retailer may increase the status of a smaller brand.

Accepted Answer

A)   economic influence
B)   expertise
C)   channel members' desire for identification with Neiman Marcus
D)   legitimate rights through contracts
E)   longevity as an upscale retailerF) A) and B)
G) A) and C)

Question 19

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Accepted Answer

The four customer service factors are as...

Question 20

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Accepted Answer

A)   order replenishment systems.
B)   quick response systems.
C)   customer logistics factors.
D)   minimum-inventory systems.
E)   web-based response systems.F) A) and B)
G) A) and C)

Exam 15: Managing Marketing Channels and Supply Chains

Correct Answer
verified

What is a marketing channel? Define each of the four types of marketing channels.

Correct Answer
verified
A marketing channel consists of individu...
View Answer

Clothing manufacturers may compete to sell their offering at prestigious retailer Neiman Marcus. The source of Neiman Marcus' power is ________ since distribution with this retailer may increase the status of a smaller brand.

Correct Answer
verified

Items such as large household appliances that require installation, delivery, and credit demonstrate the buyer requirement of

Correct Answer
verified

In the automobile industry, the carmaker's ________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Correct Answer
verified

In marketing channels for business products, an intermediary that performs a variety of marketing channel functions including selling, stocking, delivering a full product assortment, and financing is referred to as

Correct Answer
verified

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Correct Answer
verified

An agent is

Correct Answer
verified

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Correct Answer
verified
The four customer service factors are as...
View Answer

Two sources of horizontal conflict are common, including when

Correct Answer
verified

Creating product assortments from several sources to serve customers is an example of a ________ function performed by channel intermediaries.

Correct Answer
verified

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Correct Answer
verified

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Correct Answer
verified

The distribution intensity associated with products such as Dell personal computers is referred to as

Correct Answer
verified

Another name for order cycle time is

Correct Answer
verified

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include

Correct Answer
verified

Responsive supply chains

Correct Answer
verified

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as

Correct Answer
verified

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week, the service is appealing to which buyer requirement?

Correct Answer
verified

Figure 15-7 -Figure 15-7 above shows six channel practices that restrain competition, create monopolies, or otherwise represent unfair methods of competition. Box B represents which federal legislation meant to curb them?

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

What is a marketing channel? Define each of the four types of marketing channels.

Correct AnswerverifiedA marketing channel consists of individu...View AnswerShow Answer

Clothing manufacturers may compete to sell their offering at prestigious retailer Neiman Marcus. The source of Neiman Marcus' power is ________ since distribution with this retailer may increase the status of a smaller brand.

Correct AnswerverifiedShow Answer

Items such as large household appliances that require installation, delivery, and credit demonstrate the buyer requirement of

Correct AnswerverifiedShow Answer

In the automobile industry, the carmaker's ________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Correct AnswerverifiedShow Answer

In marketing channels for business products, an intermediary that performs a variety of marketing channel functions including selling, stocking, delivering a full product assortment, and financing is referred to as

Correct AnswerverifiedShow Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Correct AnswerverifiedShow Answer

An agent is

Correct AnswerverifiedShow Answer

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Correct AnswerverifiedThe four customer service factors are as...View AnswerShow Answer

Two sources of horizontal conflict are common, including when

Correct AnswerverifiedShow Answer

Creating product assortments from several sources to serve customers is an example of a ________ function performed by channel intermediaries.

Correct AnswerverifiedShow Answer

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Correct AnswerverifiedShow Answer

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Correct AnswerverifiedShow Answer

The distribution intensity associated with products such as Dell personal computers is referred to as

Correct AnswerverifiedShow Answer

Another name for order cycle time is

Correct AnswerverifiedShow Answer

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include

Correct AnswerverifiedShow Answer

Responsive supply chains

Correct AnswerverifiedShow Answer

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as

Correct AnswerverifiedShow Answer

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week, the service is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

Figure 15-7 -Figure 15-7 above shows six channel practices that restrain competition, create monopolies, or otherwise represent unfair methods of competition. Box B represents which federal legislation meant to curb them?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
A marketing channel consists of individu...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
The four customer service factors are as...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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