Question 1

Environmental scanning refers to

Accepted Answer

A)   assessing any possible negative impact a firm's activities might have on the local ecology.
B)   continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
C)   setting up a regular schedule to assess the performance of different divisions within a firm.
D)   initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
E)   requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.F) A) and D)
G) All of the above

Question 2

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called

Accepted Answer

A)   significant trend analysis.
B)   organizational scanning.
C)   environmental scanning.
D)   a SWOT analysis.
E)   marketing intelligence.F) A) and E)
G) A) and B)

Question 3

It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring some of the soup's ingredients (e.g., noodles or chicken)  to the surface, thus misrepresenting the amount of solid ingredients in the soup. Which agency would monitor such a practice?

Accepted Answer

A)   Food and Drug Administration
B)   U.S. Department of Justice
C)   Federal Trade Commission
D)   Better Business Bureau
E)   American Marketing AssociationF) A) and E)
G) C) and E)

Question 4

All of the following are economic indicators except which?

Accepted Answer

A)   inflation
B)   barriers to entry
C)   unemployment
D)   GDP
E)   deflationF) B) and C)
G) A) and E)

Question 5

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The baby boom cohort is followed by Gene...

Question 6

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

Accepted Answer

A)   Lanham Act.
B)   Sherman Antitrust Act.
C)   Federal Trade Commission Act.
D)   Robinson-Patman Act.
E)   Clayton Act.F) B) and E)
G) A) and B)

Question 7

A seller's requirement that the purchaser of one product also buy another item in the line is called

Accepted Answer

A)   exclusive dealing.
B)   a tying arrangement.
C)   a selective promotion contract.
D)   an exclusive territorial distributorship.
E)   a requirement contractF) B) and E)
G) D) and E)

Question 8

What is the purpose of copyright law?

Accepted Answer

A)   provide incentives for increased competition
B)   give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention
C)   level the playing field between inventors who work for large corporations and those who work on their own
D)   guarantee the quality and safety of any product produced or distributed in the United States
E)   give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that workF) A) and B)
G) B) and E)

Question 9

A local pet supplies boutique had a good year with rising revenues and reduced operating costs resulting in personal income for the owner of nearly $100,000. One-third of that went to local, state, and federal income taxes and another third went to pay for a home mortgage, car payments, food, clothing, and other necessities. What is the remaining third called?

Accepted Answer

A)   gross income
B)   bonus income
C)   discretionary income
D)   disposable income
E)   profitF) A) and E)
G) A) and B)

Question 10

Which of the following currently affects baby boomers, and thus those that market to them, in a significant way?

Accepted Answer

A)   They are beginning to have children.
B)   They are getting their high school and college educations.
C)   They are currently retiring or nearing retirement age.
D)   They are just being born.
E)   They are beginning their primary school educations.F) A) and C)
G) A) and B)

Question 11

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing. This is an example of how ________ forces help improve or replace existing products and companies.

Accepted Answer

A)   ecological
B)   regulatory
C)   legal
D)   competitive
E)   technologicalF) A) and B)
G) A) and C)

Question 12

Olay, a personal care product firm, offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Accepted Answer

A)   echo-boomers.
B)   Generation Z.
C)   Generation Y.
D)   baby boomers.
E)   baby busters.F) B) and E)
G) A) and D)

Question 13

The ________ provides for registration of a company's trademark, such as the Nike swoosh.

Accepted Answer

A)   Lanham Act
B)   Patent Act
C)   Clayton Act
D)   Sherman Antitrust Act
E)   Miller-Tydings ActF) B) and D)
G) None of the above

Question 14

Approximately what percentage of U.S. households has an annual income between $25,000 and $99,999?

Accepted Answer

A)   13
B)   28
C)   37
D)   42
E)   50F) C) and D)
G) A) and B)

Question 15

Only two companies, Intel and AMD, design the computer processors for the majority of laptops and desktops sold in the U.S. today. Intel and AMD operate in which type of competitive environment?

Accepted Answer

A)   a pure monopoly
B)   an oligopoly
C)   pure competition
D)   monopolistic competition
E)   a diopolyF) A) and C)
G) B) and D)

Question 16

The Federal Trade Commission investigated Google as potentially being a(n)  ________, but found that despite its very large market share, it had not harmed competition.

Accepted Answer

A)   pure competitor
B)   oligopoly
C)   pure monopoly
D)   monopolistic competitor
E)   megopolyF) C) and E)
G) B) and C)

Question 17

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products is often adjusted accordingly. Changing oil prices would be an example of __________ force.

Accepted Answer

A)   a regulatory
B)   a competitive
C)   a technological
D)   a social
E)   an economicF) C) and E)
G) All of the above

Question 18

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers through the mail. UPS and FedEx continue to grow, offering both overnight and ground package delivery services. As a result, the U.S. Postal Service (USPS)  has lost millions of customers and billions in revenue. The USPS has challenges ahead in coping with ________ forces in the marketplace.

Accepted Answer

A)   economic
B)   competitive
C)   legal
D)   social
E)   ecologicalF) B) and E)
G) A) and E)

Question 19

Which of the following is an action the Federal Trade Commission (FTC)  can take to stop a company from continuing an unfair trade practice?

Accepted Answer

A)   competitive advertising
B)   a cease and desist order
C)   a private ruling
D)   a consent degree
E)   a stayF) A) and E)
G) C) and D)

Question 20

The post-millennial generation that includes consumers born between 1997 and 2010 is known as

Accepted Answer

A)   echo busters.
B)   baby busters.
C)   the lost generation.
D)   the greatest generation.
E)   Generation Z.F) B) and E)
G) C) and D)

Exam 3: Scanning the Marketing Environment

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing. This is an example of how ________ forces help improve or replace existing products and companies.

Correct Answer
verified

Olay, a personal care product firm, offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Correct Answer
verified

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The baby boom cohort is followed by Gene...
View Answer

The Federal Trade Commission investigated Google as potentially being a(n) ________, but found that despite its very large market share, it had not harmed competition.

Correct Answer
verified

What is the purpose of copyright law?

Correct Answer
verified

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Correct Answer
verified

The ________ provides for registration of a company's trademark, such as the Nike swoosh.

Correct Answer
verified

Approximately what percentage of U.S. households has an annual income between $25,000 and $99,999?

Correct Answer
verified

Correct Answer
verified

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products is often adjusted accordingly. Changing oil prices would be an example of __________ force.

Correct Answer
verified

Correct Answer
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Environmental scanning refers to

Correct Answer
verified

Correct Answer
verified

A seller's requirement that the purchaser of one product also buy another item in the line is called

Correct Answer
verified

Which of the following currently affects baby boomers, and thus those that market to them, in a significant way?

Correct Answer
verified

Only two companies, Intel and AMD, design the computer processors for the majority of laptops and desktops sold in the U.S. today. Intel and AMD operate in which type of competitive environment?

Correct Answer
verified

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

Correct Answer
verified

The post-millennial generation that includes consumers born between 1997 and 2010 is known as

Correct Answer
verified

All of the following are economic indicators except which?

Correct Answer
verified

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing. This is an example of how ________ forces help improve or replace existing products and companies.

Correct AnswerverifiedShow Answer

Olay, a personal care product firm, offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Correct AnswerverifiedShow Answer

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe baby boom cohort is followed by Gene...View AnswerShow Answer

The Federal Trade Commission investigated Google as potentially being a(n) ________, but found that despite its very large market share, it had not harmed competition.

Correct AnswerverifiedShow Answer

What is the purpose of copyright law?

Correct AnswerverifiedShow Answer

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Correct AnswerverifiedShow Answer

The ________ provides for registration of a company's trademark, such as the Nike swoosh.

Correct AnswerverifiedShow Answer

Approximately what percentage of U.S. households has an annual income between $25,000 and $99,999?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products is often adjusted accordingly. Changing oil prices would be an example of __________ force.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Environmental scanning refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A seller's requirement that the purchaser of one product also buy another item in the line is called

Correct AnswerverifiedShow Answer

Which of the following currently affects baby boomers, and thus those that market to them, in a significant way?

Correct AnswerverifiedShow Answer

Only two companies, Intel and AMD, design the computer processors for the majority of laptops and desktops sold in the U.S. today. Intel and AMD operate in which type of competitive environment?

Correct AnswerverifiedShow Answer

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

Correct AnswerverifiedShow Answer

The post-millennial generation that includes consumers born between 1997 and 2010 is known as

Correct AnswerverifiedShow Answer

All of the following are economic indicators except which?

Correct AnswerverifiedShow Answer

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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The baby boom cohort is followed by Gene...
View Answer

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