Question 1

The Japanese government, under pressure from its domestic farm lobby, slapped government taxes on mushrooms, leeks, and the reeds used in tatami mats that were being imported from China. These taxes Japan levied are referred to as

Accepted Answer

A)   WTO taxes.
B)   quotas.
C)   tariffs.
D)   excise taxes.
E)   subsidies.F) A) and C)
G) C) and D)

Question 2

Direct investment in as a global market entry strategy refers to

Accepted Answer

A)   offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or a fee.
B)   contracting with a foreign firm to manufacture products according to certain specifications.
C)   a foreign company and a local firm investing together to create a local business.
D)   having a company handle its own exports directly, without intermediaries.
E)   a domestic firm investing in and owning a foreign subsidiary or division.F) A) and C)
G) None of the above

Question 3

All of the following should be understood and appreciated about another society for a thorough cross-cultural analysis except which?

Accepted Answer

A)   laws
B)   symbols
C)   values
D)   languages
E)   customsF) None of the above
G) A) and E)

Question 4

A disadvantage of a joint venture arrangement when entering a new global market is that

Accepted Answer

A)   intermediaries have the potential to harm the brand.
B)   the firm entering the foreign market must pay royalties to the other firm.
C)   one of the companies forgoes control over its product.
D)   the two companies may disagree about policies.
E)   this method is likely to provide the fewest subsidies from the host country's government.F) A) and D)
G) A) and E)

Question 5

Which of the following examples best demonstrates a company's appreciation for another country's values?

Accepted Answer

A)   A German company allows customers to make large purchases using lay-away (paying small amounts until the item is paid for and delivered) .
B)   In Brazil, an appliance maintenance firm schedules service appointments allowing only 15 minutes of leeway for missed calls or no shows.
C)   In Japan, a spa owner created special exercise classes for husbands and wives.
D)   In India, a popular hamburger chain separated its dining area by color for people who wanted to eat beef and those who did not.
E)   In predominantly Muslim countries, a clothing company eliminated outdoor advertising placements showing scantily clad models.F) B) and E)
G) A) and B)

Question 6

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Accepted Answer

A)   up to 15 years in prison and fines up to $500,000.
B)   life in prison with the possibility of parole after 25 years.
C)   25 years in prison and a $10 million fine.
D)   permanent expulsion from the United States.
E)   30 years in prison and fines proportional to the damage caused.F) None of the above
G) B) and E)

Question 7

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product extension
B)   product customization
C)   product adaptation
D)   product invention
E)   product integrationF) A) and B)
G) A) and C)

Question 8

Global marketing is affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Accepted Answer

A scan of the global marketplace should ...

Question 9

The appreciation of fashion, music, and a desire for novelty and trendier designs and images

Accepted Answer

A)   are preferences found more in American teenagers than in most other cultures around the world.
B)   actually begin at age 10, but begin to decline significantly as students enter high school.
C)   ironically are found more for teenagers who cannot afford to make those purchases than for those who can.
D)   are preferences of teenagers around the world regardless of where they live.
E)   are often established early among European teens and they typically linger well into adulthood.F) A) and B)
G) A) and D)

Question 10

Offering the right to a trademark, patent, trade secret, or other similarly valued items of intellectual property in return for a royalty or a fee is referred to as

Accepted Answer

A)   direct exporting.
B)   indirect exporting.
C)   licensing.
D)   contract manufacturing.
E)   external branding.F) A) and C)
G) A) and D)

Question 11

The European Union (EU)  has been beneficial to electronic commerce because it is no longer necessary to

Accepted Answer

A)   use multiple languages when settling accounts for purchases made across borders.
B)   continually monitor currency exchange rates among euro-adopting nations.
C)   trade with the former Eastern European communist countries.
D)   obey international e-trade regulations.
E)   use the American dollar as the economic standard.F) C) and E)
G) All of the above

Question 12

Almost all countries have some division of social class (upper, middle, and lower) . The determining factor for the assignment to one of these classes may differ from country to country. For example, in the United States, the primary determining factor is occupation; in India, it is birthright; in China, it is geographical region and education; and in Singapore, it is income. These differences are best explained in terms of a country's

Accepted Answer

A)   semiotics.
B)   legal system.
C)   ethnocentricity.
D)   religion.
E)   values.F) B) and D)
G) None of the above

Question 13

Which of the following statements about the dynamics of world trade is most accurate?

Accepted Answer

A)   As the largest international trade partner, the U.S. accounts for 40 percent of world trade.
B)   World trade is calculated to include only the exchange of money for products or services.
C)   An estimated 35 percent of world trade involves countertrade.
D)   China, the United States, and Germany far outpace other countries in terms of imports and exports.
E)   Because of changes to NAFTA, North American intratrade is no longer counted in calculations of world trade.F) C) and E)
G) B) and C)

Question 14

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Accepted Answer

A)   trade piracy.
B)   transnational fraud.
C)   economic espionage.
D)   competitive duplicity.
E)   trancorporate intelligence.F) C) and D)
G) B) and D)

Question 15

________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Accepted Answer

A)   A divisional
B)   A multidomestic
C)   An international
D)   A multinational
E)   A transnationalF) A) and B)
G) D) and E)

Question 16

Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?

Accepted Answer

A)   product extension
B)   product customization
C)   product adaptation
D)   product invention
E)   product integrationF) A) and E)
G) A) and C)

Question 17

In Detroit, a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy in purchasing her vehicle. The person who left the note is exhibiting

Accepted Answer

A)   cultural semiotics.
B)   the trade feedback effect.
C)   cultural ethnocentricity.
D)   protectionism.
E)   consumer ethnocentrism.F) D) and E)
G) A) and B)

Question 18

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Accepted Answer

Economic infrastructure is a country's c...

Question 19

When a firm sells its domestically produced products in a foreign country through an intermediary, it is referred to as

Accepted Answer

A)   direct exporting.
B)   indirect exporting.
C)   licensing.
D)   franchising.
E)   foreign assembly.F) C) and D)
G) B) and E)

Question 20

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as

Accepted Answer

A)   a transnational brand.
B)   an international brand.
C)   a multinational brand.
D)   a global brand.
E)   a borderless brand.F) B) and C)
G) A) and D)

Exam 7: Understanding and Reaching Global Consumers and Markets

A disadvantage of a joint venture arrangement when entering a new global market is that

Correct Answer
verified

The Japanese government, under pressure from its domestic farm lobby, slapped government taxes on mushrooms, leeks, and the reeds used in tatami mats that were being imported from China. These taxes Japan levied are referred to as

Correct Answer
verified

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Correct Answer
verified

The appreciation of fashion, music, and a desire for novelty and trendier designs and images

Correct Answer
verified

________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Correct Answer
verified

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Correct Answer
verified
Economic infrastructure is a country's c...
View Answer

Direct investment in as a global market entry strategy refers to

Correct Answer
verified

Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?

Correct Answer
verified

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Correct Answer
verified

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

When a firm sells its domestically produced products in a foreign country through an intermediary, it is referred to as

Correct Answer
verified

Correct Answer
verified

Offering the right to a trademark, patent, trade secret, or other similarly valued items of intellectual property in return for a royalty or a fee is referred to as

Correct Answer
verified

Global marketing is affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Correct Answer
verified
A scan of the global marketplace should ...
View Answer

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as

Correct Answer
verified

Which of the following statements about the dynamics of world trade is most accurate?

Correct Answer
verified

Which of the following examples best demonstrates a company's appreciation for another country's values?

Correct Answer
verified

In Detroit, a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy in purchasing her vehicle. The person who left the note is exhibiting

Correct Answer
verified

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

Correct Answer
verified

All of the following should be understood and appreciated about another society for a thorough cross-cultural analysis except which?

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

A disadvantage of a joint venture arrangement when entering a new global market is that

Correct AnswerverifiedShow Answer

The Japanese government, under pressure from its domestic farm lobby, slapped government taxes on mushrooms, leeks, and the reeds used in tatami mats that were being imported from China. These taxes Japan levied are referred to as

Correct AnswerverifiedShow Answer

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Correct AnswerverifiedShow Answer

The appreciation of fashion, music, and a desire for novelty and trendier designs and images

Correct AnswerverifiedShow Answer

________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Correct AnswerverifiedShow Answer

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Correct AnswerverifiedEconomic infrastructure is a country's c...View AnswerShow Answer

Direct investment in as a global market entry strategy refers to

Correct AnswerverifiedShow Answer

Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Correct AnswerverifiedShow Answer

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

When a firm sells its domestically produced products in a foreign country through an intermediary, it is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Offering the right to a trademark, patent, trade secret, or other similarly valued items of intellectual property in return for a royalty or a fee is referred to as

Correct AnswerverifiedShow Answer

Global marketing is affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Correct AnswerverifiedA scan of the global marketplace should ...View AnswerShow Answer

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about the dynamics of world trade is most accurate?

Correct AnswerverifiedShow Answer

Which of the following examples best demonstrates a company's appreciation for another country's values?

Correct AnswerverifiedShow Answer

In Detroit, a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy in purchasing her vehicle. The person who left the note is exhibiting

Correct AnswerverifiedShow Answer

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

Correct AnswerverifiedShow Answer

All of the following should be understood and appreciated about another society for a thorough cross-cultural analysis except which?

Correct AnswerverifiedShow Answer

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Economic infrastructure is a country's c...
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A scan of the global marketplace should ...
View Answer

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