Question 1

Lately, you have noticed that your favorite athlete is on your cereal box, highway billboards for sports beverages, and television commercials for running shoes. What type of marketing strategy is being used to persuade you to purchase these products?

Accepted Answer

A)   intelligent
B)   savvy
C)   central route
D)   peripheral routeE) C) and D)
F) A) and B)

Question 2

Alicia has a fairly weak case to present to her supervisor. In order to be more persuasive, she should

Accepted Answer

A)   arouse a small amount of fear.
B)   put him in a good mood.
C)   convince him that her arguments are strong.
D)   argue her own self-interests.E) A) and B)
F) All of the above

Question 3

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older. This refers to the _____ explanation for how age plays a role in persuasion.

Accepted Answer

A)   situational
B)   life cycle
C)   cognitive
D)   social proofE) C) and D)
F) None of the above

Question 4

What is the effect of a fear-arousing communication?

Accepted Answer

A)   Fear renders a communication ineffective.
B)   Generally, the more frightened people are, the more they respond.
C)   Evoking a low level of fear is effective, but producing a high level of fear is not.
D)   Fear appeals are effective with women but boomerang with men.E) A) and B)
F) All of the above

Question 5

Which of the following must take place before a message is likely to persuade?

Accepted Answer

A)   attention to the message
B)   peripheral processing
C)   central processing
D)   education rather than propagandaE) None of the above
F) C) and D)

Question 6

We tend to like people who are like us. This exemplifies which characteristic of attractiveness?

Accepted Answer

A)   proximity
B)   similarity
C)   consistency
D)   physical appealE) All of the above
F) A) and B)

Question 7

William McGuire found that, when participants were "immunized" by writing an essay refuting a mild attack on a belief, they were better able to resist a more powerful attack later. This exemplifies the concept of _____.

Accepted Answer

A)   attitude reactance
B)   central route persuasion
C)   attitude inoculation
D)   peripheral route persuasionE) None of the above
F) A) and D)

Question 8

Studies have shown that if people are aware of opposing arguments, a(n)  _____ presentation is more persuasive and enduring.

Accepted Answer

A)   one-sided
B)   two-sided
C)   discrepant
D)   unambiguousE) None of the above
F) C) and D)

Question 9

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Accepted Answer

The two-step flow of communication in th...

Question 10

Which of the following is most likely to improve persuasion?

Accepted Answer

A)   when the communicator maintains direct eye contact with the audience
B)   when the audience believe that the communicator is trying to persuade them
C)   when the communicator says "you know" and "uh" often while speaking
D)   when the communicator has someone else convey his or her expertiseE) C) and D)
F) A) and B)

Question 11

The credibility of a noncredible person may increase over time if people remember the message more than the reason for discounting it in the first place. This is known as

Accepted Answer

A)   the sleeper effect.
B)   the authority effect.
C)   the primacy effect.
D)   the recency effect.E) B) and C)
F) A) and D)

Question 12

Darla wants to persuade her parents to help pay for a study trip abroad. She will have a more difficult time succeeding if

Accepted Answer

A)   her parents are forewarned of her intent to convince them.
B)   she has the trip coordinator call to convince them.
C)   her parents are not particularly analytical.
D)   her parents have a moderate level of self-esteem.E) C) and D)
F) All of the above

Question 13

_____ route processing more slowly builds implicit attitudes through repeated associations between an attitude object and an emotion.

Accepted Answer

A)   Peripheral
B)   Central
C)   Logical
D)   FactualE) All of the above
F) B) and D)

Question 14

Since Carmen is not a particularly prestigious or authoritative source on exercise, she should encourage her father to exercise by suggesting he

Accepted Answer

A)   completely overhaul his lifestyle.
B)   complete a fitness program.
C)   begin doing some limited exercises.
D)   consult with a local gym.E) A) and C)
F) A) and D)

Question 15

Exposing people to weak attacks on their attitudes so that when stronger attacks come, they will have refutations available is known as

Accepted Answer

A)   central route persuasion.
B)   attitude inoculation.
C)   psychological reactance.
D)   the boomerang effect.E) B) and D)
F) A) and B)

Question 16

Chaiken and Eagly (1976)  found that when a message was difficult to comprehend, persuasion was greatest when the message was

Accepted Answer

A)   written.
B)   spoken.
C)   nonverbal.
D)   videotaped.E) A) and B)
F) A) and C)

Question 17

Persuasion can be resisted by

Accepted Answer

A)   keeping one's own opinions private.
B)   making a public commitment to one's own position.
C)   attacking the opposite position.
D)   being closed to all arguments.E) B) and C)
F) B) and D)

Question 18

You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear-appeal that is maximally effective?

Accepted Answer

To construct a fear-appeal that is maxim...

Question 19

_____ occurs when we remember the message but forget the reason for discounting it.

Accepted Answer

A)   Delayed reaction
B)   Short-term memory
C)   Sleeper effect
D)   Attitude inoculationE) B) and D)
F) B) and C)

Question 20

Explain the different channels of communication and compare their effectiveness.

Accepted Answer

Communication can occur through various ...

Exam 7: Learning

We tend to like people who are like us. This exemplifies which characteristic of attractiveness?

Correct AnswerverifiedShow Answer

Studies have shown that if people are aware of opposing arguments, a(n) _____ presentation is more persuasive and enduring.

Correct AnswerverifiedShow Answer

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older. This refers to the _____ explanation for how age plays a role in persuasion.

Correct AnswerverifiedShow Answer

William McGuire found that, when participants were "immunized" by writing an essay refuting a mild attack on a belief, they were better able to resist a more powerful attack later. This exemplifies the concept of _____.

Correct AnswerverifiedShow Answer

Chaiken and Eagly (1976) found that when a message was difficult to comprehend, persuasion was greatest when the message was

Correct AnswerverifiedShow Answer

The credibility of a noncredible person may increase over time if people remember the message more than the reason for discounting it in the first place. This is known as

Correct AnswerverifiedShow Answer

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Correct AnswerAnswered by ExamLex AIThe two-step flow of communication in th...View AnswerShow Answer

You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear-appeal that is maximally effective?

Correct AnswerAnswered by ExamLex AITo construct a fear-appeal that is maxim...View AnswerShow Answer

Alicia has a fairly weak case to present to her supervisor. In order to be more persuasive, she should

Correct AnswerverifiedShow Answer

What is the effect of a fear-arousing communication?

Correct AnswerverifiedShow Answer

Since Carmen is not a particularly prestigious or authoritative source on exercise, she should encourage her father to exercise by suggesting he

Correct AnswerverifiedShow Answer

Lately, you have noticed that your favorite athlete is on your cereal box, highway billboards for sports beverages, and television commercials for running shoes. What type of marketing strategy is being used to persuade you to purchase these products?

Correct AnswerverifiedShow Answer

Darla wants to persuade her parents to help pay for a study trip abroad. She will have a more difficult time succeeding if

Correct AnswerverifiedShow Answer

Exposing people to weak attacks on their attitudes so that when stronger attacks come, they will have refutations available is known as

Correct AnswerverifiedShow Answer

_____ occurs when we remember the message but forget the reason for discounting it.

Correct AnswerverifiedShow Answer

_____ route processing more slowly builds implicit attitudes through repeated associations between an attitude object and an emotion.

Correct AnswerverifiedShow Answer

Explain the different channels of communication and compare their effectiveness.

Correct AnswerAnswered by ExamLex AICommunication can occur through various ...View AnswerShow Answer

Persuasion can be resisted by

Correct AnswerverifiedShow Answer

Which of the following must take place before a message is likely to persuade?

Correct AnswerverifiedShow Answer

Which of the following is most likely to improve persuasion?

Correct AnswerverifiedShow Answer

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Answered by ExamLex AI
The two-step flow of communication in th...
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Answered by ExamLex AI
To construct a fear-appeal that is maxim...
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
Communication can occur through various ...
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Correct Answer
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