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Exam 4: Understanding Consumer Behavior

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Question 111

Multiple Choice

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A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n) __________.

A) attitude
B) belief
C) value
D) motivation
E) perception

F) B) and E)
G) D) and E)

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Question 112

Multiple Choice

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Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,__________,temporal effects,and antecedent states.

A) competitive offerings
B) physical surroundings
C) core values
D) motivation
E) economic effects

F) B) and D)
G) A) and B)

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Question 113

Multiple Choice

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Five situational influences have an impact on a consumer's purchase decision process.They are: __________,social surroundings,physical surroundings,temporal effects,and antecedent states.

Consumer behavior refers to

When a man picks up a bottle of wine and tells the clerk,"I'm going to a dinner party tonight," which situational influence is being demonstrated?

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"D" refers to

Considerable research has documented that in many product categories,consumers are unable to distinguish among brands when given blind tests (i.e.,taste or other use of the products without labels) .Such products include soft drinks,coffee,and cosmetics.Nonetheless,even when prices are similar,consumers have strong preferences for specific brands of these product categories.They may buy these out of habit,which is the basis of

When an elementary school teacher was returning to school in the fall,she wanted to buy markers and craft paper.She remembered the discount website she visited last year for her purchases.What term best describes the information search method used by the teacher?

All of the following would impact your decision about when to buy an offering EXCEPT:

At the __________ of the consumer purchase decision process,a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Which of the following statements about African American buying patterns is most accurate?

A consumer's purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

In the hierarchy of needs,a burglar alarm would satisfy a __________ need.

In behavioral learning,a(n) __________ is a stimulus or symbol perceived by consumers.

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

In 51% of households,__________ are the primary grocery shoppers,though they may not be the grocery decision makers.

Cognitive dissonance refers to

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n) ____________.

Which of the following statements about the VALS framework is FALSE?