FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 4: Understanding Consumer Behavior

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 101

Multiple Choice

Review LaterAdd Note

Review Later

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors

F) All of the above
G) B) and C)

Correct Answer

verified

Show Answer

Question 102

Multiple Choice

Review LaterAdd Note

Review Later

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness an issue for soft drinks.Pepsi is trying to change consumers' attitudes toward its soft drinks by

A) changing beliefs about the extent to which a brand has a specific attribute.
B) changing the perceived importance of a specific attribute.
C) adding a new attribute.
D) reducing perceived risk.
E) providing stimulus generalization.

F) B) and D)
G) C) and D)

Correct Answer

verified

Show Answer

Question 103

Multiple Choice

Review LaterAdd Note

A reference group to which a person actually belongs is referred to as a(n) __________ group.

In the VALS framework,consumers can have abundant or minimal levels of psychological,physical,and material resources.One segment with abundant resources,known as __________,are successful,sophisticated,take-charge people with high self-esteem and abundant resources of all kinds.

Personality refers to

When Kia Motors offers a 10-year,100,000-mile warranty for the Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision-making.

Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?

There are various nonprofit publications dedicated to assisting in consumer education and decision-making.Examples of these public sources of information for an external information search include Consumer Reports,__________,and TV "consumer programs."

Consumers' purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketers are opinion leadership and __________.

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"C" refers to

BMW StreetCarver is a skateboard that features BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wants its skateboard to be within the consideration set of potential skateboard buyers.In this case,it most likely should focus on

All of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Which of following statements is FALSE about attitudes?

There are five stages in the consumer purchase decision process.The second stage is __________.

The information search stage clarifies the problem for the consumer by: (1) __________; (2) yielding brand names that might meet the criteria; and (3) developing the consumer value perception that each alternative presents.

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group.

In the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.

Casey's girlfriend will celebrate her birthday next week,so he needs to buy her a gift.He remembers the brand of watch that she wears and considers if she would like a new one by the same maker.This is an example of what part of the consumer purchase decision process?

Between classes,many college students stop at conveniently located vending machines for their favorite candy bars and drinks.Their choices are generally made quickly and with little or no effort to consider alternative product offerings.The college students described here are most likely involved in __________ problem solving purchase situations.