Question 1

List and define the three major types of vertical marketing systems.

Accepted Answer

A vertical marketing system is a profess...

Question 2

Strategic channel alliances refer to

Accepted Answer

A)  an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
B)  a practice whereby one firm's marketing channel is used to sell another firm's products.
C)  the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.
D)  an arrangement whereby companies reduce distribution costs by sharing facilities,equipment,and transportation.
E)  a practice whereby consumers can interact with various advertising media to buy products without a face-to-face meeting with a salesperson.F) C) and E)
G) C) and D)

Question 3

Which of the following statements is an example of good communication in logistics?

Accepted Answer

A)  disintermediation
B)  selective distribution
C)  reverse logistics
D)  forward integration
E)  order status reportsF) A) and B)
G) A) and C)

Question 4

Figure 12-4
-Figure 12-4 above depicts the four most common marketing channels for business products and services."Z" represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  dual distributors.
D)  agents or brokers.
E)  industrial distributors.F) B) and E)
G) A) and B)

Question 5

Callaway markets its products through on- and off-course golf retailers and sporting goods retailers,and also has its own online store,which makes it a full-fledged

Accepted Answer

A)  cross channel marketer.
B)  multichannel marketer.
C)  industrial marketer.
D)  direct marketer.
E)  remarketer.F) A) and D)
G) All of the above

Question 6

Reductions in delivery times both in the marketplace and the supply chain have earned firms such as Toyota and Xerox a reputation as "time-based competitors." For Toyota and Xerox,logistics

Accepted Answer

A)  increases their customers' inventory.
B)  increases the number of steps in the manufacturing process.
C)  includes the role of Toyota and Xerox as a drop shipper.
D)  creates time and place utility for their customers.
E)  does not influence their suppliers' supply chain.F) All of the above
G) A) and B)

Question 7

The most important 
consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide __________.

Accepted Answer

A)  postsale services
B)  seller adaptability
C)  information
D)  convenience
E)  presale servicesF) B) and C)
G) B) and E)

Question 8

Before consumers see a movie,it is assigned a rating such as G or PG based on its language and content.This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Accepted Answer

A)  grading
B)  sorting
C)  risk taking
D)  marketing
E)  assortingF) B) and E)
G) A) and E)

Question 9

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Accepted Answer

A)  wholesaler cooperatives
B)  mathematical and statistical models
C)  sophisticated information technology
D)  continuous inventory management
E)  standardized distribution protocolsF) A) and B)
G) B) and E)

Question 10

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: safe delivery,complete delivery,and __________.

Accepted Answer

A)  honest and accurate pricing
B)  quality products
C)  consistent lead time
D)  a well-informed delivery staff
E)  product warrantiesF) B) and E)
G) C) and E)

Question 11

Goodyear Tire dealers became irate when Goodyear Tire Company decided to sell its brands through Sears,Walmart,and Sam's Clubs.Many switched to competing tire makers.This is an example of __________.

Accepted Answer

A)  corporate conflict
B)  vertical conflict
C)  horizontal conflict
D)  administered conflict
E)  contractual conflictF) A) and B)
G) B) and D)

Question 12

A retailer-sponsored cooperative refers to

Accepted Answer

A)  small,independent retailers forming an organization that operates a wholesale facility cooperatively.
B)  a vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management.
C)  an agreement among small,privately owned manufacturers to pool their resources by sharing installations,heavy equipment,and warehousing that they would be unable to afford on their own.
D)  an agreement among retailers to pool their resources by purchasing services such as signage,snow removal,and trash removal that affects the physical space (mall,strip mall,main street,etc.) they all share.
E)  small,independent retailers that pool their resources to purchase cooperative advertising.F) A) and E)
G) B) and D)

Question 13

A snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

Accepted Answer

A)  time and place
B)  place and form
C)  form and creation
D)  possession and form
E)  application and placeF) B) and D)
G) B) and C)

Question 14

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Accepted Answer

A)  information
B)  variety
C)  pre- or postsale services
D)  adaptability
E)  convenienceF) C) and D)
G) A) and B)

Question 15

The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________.

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  concentrated distributionF) A) and C)
G) A) and B)

Question 16

Any intermediary between a manufacturer and end-user markets is referred to as a

Accepted Answer

A)  retailer.
B)  middleman.
C)  wholesaler.
D)  broker.
E)  distributor.F) A) and B)
G) B) and D)

Question 17

Figure 12-3
-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries.Channel "B" would be an appropriate marketing channel for which of the following?

Accepted Answer

A)  State Farm insurance services
B)  Schwan direct-to-home food products
C)  Toyota automobiles
D)  John Deere construction machinery
E)  Hershey's candyF) C) and E)
G) A) and E)

Question 18

A middleman refers to

Accepted Answer

A)  a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain.
B)  a person or firm whose sole responsibility is to find distributors for a manufacturer's products.
C)  any intermediary between a manufacturer and end-user markets.
D)  a person or firm that takes possession of a product and in some way alters it before passing it on to ultimate consumers.
E)  an intermediary who sells to ultimate consumers.F) All of the above
G) A) and B)

Question 19

A marketing channel relies on __________ to make products available to consumers and industrial users.

Accepted Answer

A)  logistics
B)  strategic distribution
C)  strategic marketing planning
D)  supply chains
E)  value chain optimizationF) All of the above
G) C) and D)

Question 20

An agent refers to

Accepted Answer

A)  any intermediary with legal authority to act on behalf of the manufacturer.
B)  independent firms or individuals whose principal function is to transport goods.
C)  any intermediary who takes ownership of a manufacturer's goods or services and then finds multiple buyers for them.
D)  a manufacturer's paid representative and acting voice in initial sales transactions.
E)  a manufacturing "matchmaker" who actively seeks out potential consumers and brings them to retailers.F) A) and B)
G) B) and D)

Exam 12: Managing Marketing Channels and Supply Chains

Callaway markets its products through on- and off-course golf retailers and sporting goods retailers,and also has its own online store,which makes it a full-fledged

Correct AnswerverifiedShow Answer

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Correct AnswerverifiedShow Answer

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide __________.

Correct AnswerverifiedShow Answer

Any intermediary between a manufacturer and end-user markets is referred to as a

Correct AnswerverifiedShow Answer

Goodyear Tire dealers became irate when Goodyear Tire Company decided to sell its brands through Sears,Walmart,and Sam's Clubs.Many switched to competing tire makers.This is an example of __________.

Correct AnswerverifiedShow Answer

List and define the three major types of vertical marketing systems.

Correct AnswerverifiedA vertical marketing system is a profess...View AnswerShow Answer

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Correct AnswerverifiedShow Answer

Figure 12-4 -Figure 12-4 above depicts the four most common marketing channels for business products and services."Z" represents

Correct AnswerverifiedShow Answer

Reductions in delivery times both in the marketplace and the supply chain have earned firms such as Toyota and Xerox a reputation as "time-based competitors." For Toyota and Xerox,logistics

Correct AnswerverifiedShow Answer

Figure 12-3 -Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries.Channel "B" would be an appropriate marketing channel for which of the following?

Correct AnswerverifiedShow Answer

The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________.

Correct AnswerverifiedShow Answer

A retailer-sponsored cooperative refers to

Correct AnswerverifiedShow Answer

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: safe delivery,complete delivery,and __________.

Correct AnswerverifiedShow Answer

A snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

Correct AnswerverifiedShow Answer

Which of the following statements is an example of good communication in logistics?

Correct AnswerverifiedShow Answer

A middleman refers to

Correct AnswerverifiedShow Answer

Before consumers see a movie,it is assigned a rating such as G or PG based on its language and content.This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Correct AnswerverifiedShow Answer

Strategic channel alliances refer to

Correct AnswerverifiedShow Answer

A marketing channel relies on __________ to make products available to consumers and industrial users.

Correct AnswerverifiedShow Answer

An agent refers to

Correct AnswerverifiedShow Answer

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A vertical marketing system is a profess...
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