Question 1

The music played in the grocery store has a slow tempo to get shoppers to stay longer and hopefully put more items in their cart.Music is part of the grocery store's __________.

Accepted Answer

A)  atmosphere
B)  sensory management plan
C)  psychological attributes
D)  personality type
E)  sociological profileF) A) and D)
G) B) and C)

Question 2

A significant difference between the Mall of America and other regional shopping centers is that

Accepted Answer

A)  all MOA employees are required to be multilingual because of the store's international draw.
B)  MOA has nearly twice as much space devoted to specialty stores than to anchor stores.
C)  retail store owners can live in attached condominiums,at reduced rates,so they don't have to worry about getting to work in bad weather.
D)  employees can take classes on the premises offered through a local community college.
E)  employees get a 50% discount at all the food establishments.F) None of the above
G) A) and C)

Question 3

Companies such as Avon,Fuller Brush,Mary Kay,and World Book are examples of firms that use

Accepted Answer

A)  interface marketing.
B)  flex-marketing.
C)  direct selling.
D)  interactive selling.
E)  responsive selling.F) B) and C)
G) A) and B)

Question 4

According to the Direct Marketing Association,annual telemarketing sales exceed __________.

Accepted Answer

A)  $10 billion
B)  $28 billion
C)  $137 billion
D)  $305 billion
E)  $500 billionF) A) and B)
G) B) and E)

Question 5

A franchise where the franchiser provides a few general guidelines to the franchisee is known as a

Accepted Answer

A)  business-format franchise.
B)  manufacturing franchise.
C)  product-distribution franchise.
D)  general service franchise.
E)  business franchise venture.F) A) and E)
G) D) and E) C

Question 6

Offering several unrelated product lines in a single store is referred to as __________.

Accepted Answer

A)  intertype competition
B)  multiple distribution
C)  scrambled merchandising
D)  a department store
E)  a specialty outletF) D) and E)
G) A) and B)

Question 7

Bloomingdale's stores are part of the __________ corporate chain.

Accepted Answer

A)  Dillard's
B)  Macy's
C)  Target's
D)  Walmart's
E)  Saks Fifth AvenueF) A) and E)
G) C) and E)

Question 8

The retailing mix includes all of the following EXCEPT:

Accepted Answer

A)  merchandise.
B)  target market.
C)  retail pricing.
D)  store location.
E)  retail communication.F) A) and E)
G) C) and E)

Question 9

The acronym RFID stands for

Accepted Answer

A)  retail franchise identification designation.
B)  required financial identification.
C)  radar frequency identification.
D)  radio frequency identification.
E)  retail federation of independent department stores.F) A) and B)
G) B) and E)

Question 10

The four major types of limited-service merchant wholesalers are rack jobbers,cash and carry wholesalers,truck jobbers,and __________.

Accepted Answer

A)  machine vendors
B)  credit line wholesalers
C)  transport vendors
D)  container transport vendors
E)  desk jobbersF) A) and E)
G) A) and B)

Question 11

Your neighborhood dry cleaner or florist is likely to be categorized as an independent retailer.This means it is owned by a(n) __________.

Accepted Answer

A)  individual
B)  conglomerate
C)  consortium
D)  chain
E)  cooperativeF) A) and B)
G) A) and E)

Question 12

A manufacturer's sales office

Accepted Answer

A)  works for several producers and carries noncompetitive,complementary merchandise in an exclusive territory.
B)  takes title to merchandise but sells only to buyers who call on them,pays cash for merchandise,and furnishes their own transportation for the merchandise.
C)  carries a producer's inventory,performs the functions of a full-service wholesaler and is an alternative to a merchant wholesaler.
D)  does not carry inventory,typically performs a sales function,and is an alternative to agents and brokers.
E)  brings buyers and sellers together to make sales.F) None of the above
G) B) and D)

Question 13

Discounting a product when the product does not sell at the original price is referred to as __________.

Accepted Answer

A)  inverse markup
B)  markdown
C)  price sensitivity
D)  concession pricing
E)  rebateF) A) and C)
G) A) and D)

Question 14

Explain how the wheel of retailing works.

Accepted Answer

The wheel of retailing describes how new...

Question 15

As a result of legislation,consumers who do not want to receive telephone calls related to a company sales efforts can

Accepted Answer

A)  purchase telephones that block unwanted calls.
B)  place their telephone numbers on the National Do-Not-Call Registry.
C)  request phone numbers that begin with the area code 555 that automatically block telemarketing solicitors.
D)  request phone numbers that begin with the area code 888 that automatically block telemarketing solicitors.
E)  use an unlisted telephone number.F) A) and E)
G) A) and B)

Question 16

The sale of brand name merchandise at lower than regular prices is referred to as __________.

Accepted Answer

A)  discount pricing
B)  everyday low pricing
C)  markdown pricing
D)  off-price retailing
E)  loss-leader pricingF) A) and E)
G) C) and D)

Question 17

The four major types of limited-service merchant wholesalers are drop shippers,rack jobbers,cash and carry wholesalers,and __________.

Accepted Answer

A)  machine vendors
B)  credit line wholesalers
C)  transport vendors
D)  truck jobbers
E)  container transport vendorsF) B) and E)
G) B) and C)

Question 18

Briefly describe the three levels of service offered by retail outlets.

Accepted Answer

Retail outlets generally offer three lev...

Question 19

A restaurant that offers food made exactly to each customer's preference is providing its customers with __________ utility.

Accepted Answer

A)  time
B)  place
C)  possession
D)  form
E)  processF) A) and B)
G) B) and E) D

Question 20

Your local Safeway grocery store is MOST LIKELY classified as which retail variation based on the number of items it carries?

Accepted Answer

A)  single-line
B)  full service
C)  full-line
D)  limited service
E)  limited-lineF) A) and D)
G) A) and E) C

Exam 13: Retailing and Wholesaling

The music played in the grocery store has a slow tempo to get shoppers to stay longer and hopefully put more items in their cart.Music is part of the grocery store's __________.

Correct AnswerverifiedShow Answer

A significant difference between the Mall of America and other regional shopping centers is that

Correct AnswerverifiedShow Answer

Companies such as Avon,Fuller Brush,Mary Kay,and World Book are examples of firms that use

Correct AnswerverifiedShow Answer

According to the Direct Marketing Association,annual telemarketing sales exceed __________.

Correct AnswerverifiedShow Answer

A franchise where the franchiser provides a few general guidelines to the franchisee is known as a

Correct AnswerverifiedC

Offering several unrelated product lines in a single store is referred to as __________.

Correct AnswerverifiedShow Answer

Bloomingdale's stores are part of the __________ corporate chain.

Correct AnswerverifiedShow Answer

The retailing mix includes all of the following EXCEPT:

Correct AnswerverifiedShow Answer

The acronym RFID stands for

Correct AnswerverifiedShow Answer

The four major types of limited-service merchant wholesalers are rack jobbers,cash and carry wholesalers,truck jobbers,and __________.

Correct AnswerverifiedShow Answer

Your neighborhood dry cleaner or florist is likely to be categorized as an independent retailer.This means it is owned by a(n) __________.

Correct AnswerverifiedShow Answer

A manufacturer's sales office

Correct AnswerverifiedShow Answer

Discounting a product when the product does not sell at the original price is referred to as __________.

Correct AnswerverifiedShow Answer

Explain how the wheel of retailing works.

Correct AnswerverifiedThe wheel of retailing describes how new...View AnswerShow Answer

As a result of legislation,consumers who do not want to receive telephone calls related to a company sales efforts can

Correct AnswerverifiedShow Answer

The sale of brand name merchandise at lower than regular prices is referred to as __________.

Correct AnswerverifiedShow Answer

The four major types of limited-service merchant wholesalers are drop shippers,rack jobbers,cash and carry wholesalers,and __________.

Correct AnswerverifiedShow Answer

Briefly describe the three levels of service offered by retail outlets.

Correct AnswerverifiedRetail outlets generally offer three lev...View AnswerShow Answer

A restaurant that offers food made exactly to each customer's preference is providing its customers with __________ utility.

Correct AnswerverifiedD

Your local Safeway grocery store is MOST LIKELY classified as which retail variation based on the number of items it carries?

Correct AnswerverifiedC

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C

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The wheel of retailing describes how new...
View Answer

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Retail outlets generally offer three lev...
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D

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C